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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

May 7, 2015
Written

San Francisco 49ers’ Paraag Marathe: How to Launch a Career in Sports Management

The Stanford GSB alumnus talks team analytics, salary caps, and the untapped potential for virtual reality.
May 6, 2015
Written

Fryderyk Ovcaric: “Passionate People Inspire Me”

The founder of the mobile app Instapray discusses the power of teams, the importance of values, and the future of content.
May 5, 2015
Written

Six Days in Nepal

A Stanford doctor travels to the devastated region as part of the relief effort.
May 4, 2015
Written

Mitt Romney: Know Your Values, Encourage Dissent, and Take a Break

The former presidential candidate discussed his leadership style with the Stanford GSB community.
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
Written

The Recommended List by Stanford GSB Professors

Those in the know share where to go to learn more about reward and related topics.
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 29, 2015
Written

Saumitra Jha: How Financial Innovation Helped Start the English Civil War (and Why That’s Important Today)

A Stanford scholar explains why financial mechanisms could be useful to align diverse interests.
April 27, 2015
Video

Darrell Duffie: Understanding China’s Financial System

A finance professor says doing business on a global scale requires understanding what makes China tick.
April 24, 2015
Written

Ron Gutman: “I Am Really Focused on the User”

HealthTap founder has redefined doctor visits.