David Fang

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PhD Student, Marketing
PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

David Fang

I study the rich and varied patterns of human behavior that characterize daily existence, investigating how people communicate, interact, and adapt within the constant ebb and flow of day-to-day life. I pursue this line of research with a rich array of methodologies including big data archival analyses, natural language processing, machine learning, survey research, and field and lab experiments.

My dynamic and expanding research interests currently delve into two primary areas:

Human communication: I examine verbal and non-verbal communication in both dyadic and group settings, exploring the influence of social nuances such as language and communication style on interactions.

Human-Technology interaction: I investigate the dynamics of human-technology relationships and the psychological effects of technology use in an increasingly digitized and machine-involved world, aiming to unearth knowledge that promotes more mindful and beneficial technological use.

Research Interests

  • Social Influence
  • Human-Technology Interaction
  • Communication