Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E505
Peter Ziebelman, Pamela Yatsko
2014

A swelling current account deficit, ballooning interest rates, and a plunging currency: These were just some of the worrisome trends in India that Krishna ‘Kittu’ Kolluri contemplated on his 20-hour return flight from Mumbai to...

|E448
David Miller Dodson
2014

1. Decision to transfer an African American employee to a different shift at the request of a customer that is uncomfortable with the employee’s race.

2. What, if anything, to do about promoting an...

|SM234
Stefan Reichelstein, Christos Makridis
2014

This case illustrates the tragedy of the commons through an interactive game to be played by students. At a United Nations world climate conference, students are divided into 10 regional blocs. With less than a...

|E455
Jim Ellis, Justin Randolph
2013

The case profiles the protagonist, Ilana Stern, founder of Weddington Way (http://weddingtonway.com)—a wedding-related e-commerce site—during the company’s early formation stage.

The case begins with an introduction of Stern’s professional background and a portrayal...

|E467
George Foster, David Hoyt
2013

In early 2009, following the collapse of the housing market, Doug Brien and Colin Wiel began buying single family homes (SFH) to renovate and rent. SFH rental had previously been a mom-and-pop business due to...

|A210
Maureen McNichols, Nate Blair
2013

In July 2011, the European Banking Association (EBA) published EU-wide stress test results for 91 banks, which collectively represented 65 percent of the total assets of the European banking system. The aim of the test...

|SPM51
George Foster, David Hoyt
2013

Professional boxing was once a mainstream sport, whose stars were widely known to the general public. Major fights were broadcast on network television. By the 2000s, the landscape had changed dramatically. Boxing had become a...

|E472
Robert B. Chess, Austin Kiessig
2013

Brown Robin Capital details the experiences of Stanford GSB graduates Ryan Robinson and Lucas Braun in pursuing a search fund acquisition. The case explains the search fund model and provides historical asset class performance statistics....

|E490
Jeffrey Chambers, Jason Luther
2013

It was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business...

|A209
Maureen McNichols, Anne Casscells, Jaclyn Foroughi
2013

Amid worldwide market and economic uncertainty, Tesla debuted its stock in June 2010 on the NASDAQ Stock Market (Ticker Symbol: TSLA). The stock price jumped over 40 percent in its first day of trading to...

|E427
Stefan Reichelstein, Sara Rosenthal, Anshuman Sahoo
2013

In 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company...

|E411B
George Foster, Arar Han
2012

Women’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed...

|E411A
George Foster, Arar Han
2012

Women’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed...

|E410
George Foster, Sara Rosenthal
2012

FullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown...

|E399
George Foster, Sara Rosenthal
2012

The Financial Engines case chronicles the firm’s evolution from launch to IPO, highlighting the various decisions and events that impacted the company’s business model from 1997 through 2010. The concept for the company sprung from...

|E453
Mark Leslie, Kirk Bowman, Sara Rosenthal
2012

These three short vignettes involve challenges faced by Andrew Markham, the CEO of Sage Networks. In the first, Markham believes that one of his VPs, Robert Salinas, may be having covert discussions with the CEO...

|SPM49
George Foster, David Hoyt
2012

Thoroughbred horse racing was in decline at the end of the 20th century and beginning of the 21st century. Nearly all metrics, from number of horses and races, to attendance, and amount wagered, was falling....

|SPM50
George Foster, David Hoyt
2012

By the early 21st century, the economics of thoroughbred horse racing in the United States was backwards – owners invested about four times as much money into the sport than the total amount of purse...

|E447
Ilya Strebulaev, Theresia Gouw Ranzetta, David Hoyt
2012

Most venture capital profits come from a small percentage of investments, despite high expectations for each investment made. As a result, a small improvement in selecting portfolio companies can make a substantial improvement in fund...

|BE17
David Hoyt, Stefan Reichelstein
2011

In 2010, Recreational Equipment, Inc. (REI) considered adding photovoltaic solar panels to the roofs of some of its facilities. This was driven by both financial and environmental considerations. In 2008, the company had added solar...