Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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The Dilemma at Informagic
Hank, the acting CEO of Informagic, had a critical decision to make about the start-up’s next steps. The company had launched in a new niche, seeking to be a leading provider of e-commerce market research. The market research industry around in-store…
Etsy: Keeping it Real by Keeping Taxes Low
Etsy was an online craft bazaar founded in 2005 in a loft in Brooklyn, New York. The company was known for its emphasis on social responsibility, transparency, authenticity, and its somewhat nontraditional approach to business. In January 2015, Etsy conv…
Sticks and Stones? How Companies Respond to “Tax Shaming”
An increasing number of global corporations have experienced negative publicity over complicated tax structures established to minimize their tax burdens. In the case of U.S. companies, there has been a growing outcry over “inversions,” a means of…
Pioneer Academics
Cialis: A Segmentation and Targeting Dilemma
Doximity: Financing a Social Network for Physicians
Despite the existence of large social networks, such as Facebook and LinkedIn, co-founders Jeff Tangney and Dr. Nate Gross believed there was a unique opportunity to create a social network specifically targeted at physicians. The two envisioned a social…
STRIVR Labs
Near the end of 2014, Derek Belch decided to turn his master’s thesis into a virtual reality athletic training company called STRIVR Labs [Sports Training in Virtual Reality]. Born out of Stanford University’s famed Virtual Human Interaction Lab, STRIVR…
The Rise of Apple
Skybox Imaging
Skybox Imaging was hanging by a thread. The venture-backed company was founded with the goal to develop a constellation of imaging microsatellites to deliver high-resolution imagery of any spot on Earth multiple times per day. The company had raised $21…
The Joffrey Ballet
The Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis and artistic decline. It had…
The 100,000 Homes Campaign
Rosanne Haggerty remembered looking over the table at Becky Margiotta, both with their mouths hanging open. The two had just learned about the 100,000 Lives Campaign, an initiative by Institute for Healthcare Improvement (IHI) that resulted in an…
Daiso of Japan: The Dollar Store
Daiso Industries Co., Ltd. was the largest 100-yen (or one dollar) shop operator in Japan, with nearly 2,900 stores in Japan and 1,400 stores in 26 other countries. The privately owned company featured nearly 50,000 products, ranging from office supplies…
Massachusetts Eye and Ear: Deciding Whether to Join Partners HealthCare
This case follows John Fernandez, CEO of Massachusetts Eye and Ear, as he evaluates whether or not his organization should join Partners HealthCare, the state’s largest healthcare provider. Starting in the mid-2000s, there was a growing trend towards…
Walker & Company
Walker & Company follows Tristan Walker, the GSB alumnus and Silicon Valley entrepreneur, as he searches for an idea around which to start a business. After a period of sifting through ideas and performing diligence on opportunities ranging from hair…
Vaccine Vial Monitors: “The Little Big Thing:” Taking Social Innovation to Scale
It is a major global health challenge to get life-saving vaccines to children in hard-to-reach parts of Africa and Asia. These vaccines must stay cool during transport, yet it is not always possible to prevent heat exposure. Historically, health workers…
Practice Fusion
Centered on Practice Fusion, a free web-based electronic health record (EHR) company based in San Francisco, the Practice Fusion case examines the rapid growth of EHR systems in the United States from 2009 to 2014. The case discusses the challenges…
A Note on Entrepreneurial Ecosystems in Developing Economies
Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs in…
Alchemist Accelerator
Alchemist Accelerator follows the story of Ravi Belani, founder and Managing Director of Alchemist Accelerator, as he leads one of the leading enterprise-focused accelerators in Silicon Valley. The case discusses the origins of the program, as well as the…
Deutsche Telekom in 2016: Driving Disruption from within the Industry
In 2016, Deutsche Telekom’s CEO Tim Höttges was steering the €69 billion telecom incumbent in new directions and seeking to disrupt the industry from within. The company’s tagline was “Life is For Sharing.” Its goal was to be Europe’s leading digital…
Kingston Family Vineyards (A)
In 1998, Courtney Kingston persuaded her family to expand their ranch in Chile from dairy and cattle into wine. By March 2016, Kingston Family Vineyards had a strong international brand for its small-production wines and successfully sold the remaining…
Axel Springer in 2016: From Transformation to Acceleration?
As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred…
Stripe: Increasing the GDP of the Internet
In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by…
Runa: Driving Social Change through Passion and Profit
Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University. During the class, they refined the business plan for Runa, a beverage company that would make drinks from guayusa, a little-known leaf that…
WineDirect: Supply Chain Management in the U.S. Wine Industry
In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory. Six days after New… |
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