Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
Browse All Stanford GSB Cases
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CODE2040: Changing the Game
CODE2040 was founded by Tristan Walker and Laura Weidman Powers to create pathways to success for blacks and Latinos in the technology and entrepreneurship sector by providing mentoring and coaching for students beginning their careers. Over the course of…
SolarCity: Rapid Innovation
Between 2010 and 2012, SolarCity experienced tremendous growth in an industry that was generally perceived to be struggling. Many other solar start-ups were failing—Solyndra, which had received a $535M loan from the U.S. government, was the highest…
Movile (B): Building New Venture Opportunities
The (B) case explained how Movile expanded their business, moving into the smartphone market from their core business of feature phones in Latin America. The case described the two parts of Movile’s strategy. The first was Movile’s development and launch…
Movile (A): Going Global - Is Silicon Valley the Next Stop?
The (A) case described the early days of Movile, a Brazilian mobile phone company, and debated the decision to open an office in Silicon Valley. The case went into the history of the firm and the mobile phone industry in Brazil. It discussed how the firm…
Amyris
This case follows the journey of Amyris Biotechnologies from being one of the most popular clean tech startups in Silicon Valley to being an out-of-favor public company. This case explores the difficulties of changing a high capex business model and asks…
Box: The Evolution of Management Practices in a Start-up
This 2015 case focuses on the evolution of Box’s management practices as the company grew from a small start-up to an organization with over 1,000 employees in five major locations. The online file sharing and cloud content collaboration service company…
Royal Bank of Canada: Transforming Managers (B)
The 2015 case “Royal Bank of Canada: Transforming Managers (B)” details the success of the manager improvement pilot intervention program discussed in the companion case, “Royal Bank of Canada: Transforming Managers (A).” Within one year, the division…
Royal Bank of Canada: Transforming Managers (A)
The 2015 case “Royal Bank of Canada: Transforming Managers (A)” discusses programs that the bank put in place between 2011 and 2013 to improve managerial effectiveness. The case looks at the traits that make good managers, how to use data to create…
Intel's Mobile Strategy in 2015 and Beyond
“Intel’s Mobile Strategy in 2015 and Beyond” examines the company’s 2014 – 2015 strategy to become a more important mobile player. In early 2015, the semiconductor giant had virtually no presence in the smartphone market, and had only recently gained…
FedEx and Pension Accounting
Susan Barney, chief financial officer of Parcel Expeditors (Parcel), a thriving same-day package delivery company headquartered in the United States, had to make some decisions. The management of Parcel was planning to take the company public in the…
BP and Contingent Liabilities
On April 20, 2010, as BP p.l.c., the third-largest listed oil producer in the world, was preparing to report strong first quarter results, an explosion occurred on its drilling rig Deepwater Horizon, killing 11 workers and injuring 16 others. Over the…
iSPIRT: M&A Connect (Part B)
Part B explores the launch of M&A Connect, a one-man initiative led by Sanat Rao, to serve as a matchmaker between viable, high-potential Indian startups and U.S.-based acquirers such as Google, AutoDesk, and Intel. Students learn how Rao approached the…
iSPIRT: M&A Connect (Part A)
Part A of the case describes the founding of the Indian Software Product Industry Roundtable (iSPIRT, pronounced “ispirit”), a nonprofit organization formed in 2012 by a small group of Indian entrepreneurs and technology professionals who believed that…
Somalia's Volatile Politics and the Ethics of Engagement
Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid
Good Ventures: The Power of Informed Decisions
In 2010, Cari Tuna quit her job at the Wall Street Journal to work full-time on developing a giving strategy for herself and her husband—Facebook co-founder Dustin Moskovitz. In May 2011, the couple created the philanthropic foundation Good Ventures. Tuna…
Ditto
The case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in…
Headwaters MB
The Headwaters MB case describes the story of Phil Seefried, a GSB alum who co-founded a boutique investment bank, Headwaters MB, in 2001 to serve the middle market business sector. Seefried’s journey growing and managing the bank takes him on a roller…
Depreciation at Deutsche Lufthansa AG
Qihoo 360: A Subversive Tiger in the Internet Jungle
Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market relatively late and…
Data Monetization and Consumer Tracking
In late September 2014, Facebook, the world’s largest social network, announced the launch of Atlas, an ad serving and measurement platform that would allow advertisers to target ads to real people using Facebook’s unique user IDs rather than information…
Ad Technology: Display Advertising and the Growth of Programmatic
In April 2007, Google, one of the world’s largest online publishers, announced that it was acquiring DoubleClick, a technological platform for online advertisers and publishers, for $3.1 billion. At the time, the deal marked the largest acquisition ever…
Insight to Outcome: A Note on Strategy Development and Implementation
Most business activities can be understood as progressions from insight to outcome – getting from the original spark of an idea to the actual realization of financial and strategic results. And yet, leaders and companies fail to master this progression…
Podcases: Case Studies, Reimagined