Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
Browse All Stanford GSB Cases
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Udemy: The Founding Story
This case explores the first few years of Udemy, an education technology platform for massive open online courses (MOOC). The case covers the background of Eren Bali, one of the founders of the company, and describes how the founders created and evolved…
Adobe in 2023: Transforming Marketing Through Digital Experience
Adobe, founded in 1982, set out to develop software that would enable high-fidelity digital printing and publishing. A decade later, Adobe PDF quickly became the industry standard for preserving and sharing digital document formatting, fonts, images, and…
GoodLeap
GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…
Seconds to Save Lives with Viz.ai
Ajaib: Building a High-Growth Southeast Asian Fintech Venture
Eyes on the Prize: Eyewa’s MENA Journey
Hijra: Building an Islamic Challenger Bank
Dima Djani founded Hijra in late 2018 to provide digitally-enabled financial services to businesses and consumers who followed Islamic finance principles. Islamic finance prohibited the use of usury (interest), mandated that all transactions been linked…
Polpharma Group: Transformation Through Innovation
When Markus Sieger was appointed CEO of Polpharma Group in 2016, he found himself at the helm of a company that would be deemed successful by virtually any metric. Polpharma Group included Poland’s leading pharmaceutical company and leading drug…
Stanford Health Care
Dean Jonathan Levin
This Managing Growing Enterprises (MGE) case presents a multifaceted examination of leadership challenges in the academic sector, encompassing issues of faculty negotiation, student-faculty relations, crisis management, and institutional response to…
ClearMetal
ClearMetal, a supply chain software-as-a-service startup, exemplifies the challenges of innovating in the global container shipping industry. Under CEO Adam Compain, the company developed a solution to reduce the costly repositioning of empty shipping…
Board Dynamics at Defy, Inc.: When is the Right Time to Raise the Next Round?
Defy, Inc. developed individual safety software solutions for highly automated aircraft operation through its FlySafe modular platform. Defy’s cofounders saw great potential in flying drones to solve the last-mile problem in deliveries. In addition to…
Founders Fund: Every Moment Happens Once
Airbnb: Surviving Coronavirus
Ahlan Simsim: Supporting the Well-Being of Children in Crisis and Conflict
Sunland Landscaping
Victoria Athletics: Financial Modeling
How does the concept for an innovative new product move beyond the planning stage—and how does the entrepreneur make a compelling case to investors that this new business will get off the ground? The case study details the planning and preparation prior…
Nuveen and Ecozen Solutions: Valuing a Private Equity Impact Investment
In December 2021, Rekha Unnithan, CFA, received a cold outreach from Devendra Gupta, co-founder and CEO of Ecozen Solutions (“Ecozen”), an agriculture-focused cleantech business based in Pune, a major technology and manufacturing hub in India. Founded in…
APA Technologies (A): Just When We Were Hitting Our Stride
APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…
APA Technologies (C): A Potential Partnership
APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…
APA Technologies (D): Reveal
APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…
APA Technologies (B): No Good Deed Goes Unpunished
APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…
APA Technologies
APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…
Senaca East Africa (A): A Family Security Business Grapples with Expansion
Senaca East Africa, aka Sentry & Patrols, is a Kenya-based security guard firm founded in 2002 by John Kipkorir, a longtime member of the Kenyan police. At the time, there were only a few well-known Kenyan-owned security companies, and crime was rising…
Podcases: Case Studies, Reimagined