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Insights

Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.

Insights

Flight attendant walking down the aisle in an airplane
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
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Latest Stories in Marketing

September 24, 2014
Written

Former BP CEO John Browne: Why Coming Out is Good Business

In an excerpt from his new book, a former oil executive explains why he kept his gay identity a secret for decades.
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.
September 17, 2014
Written

Harikesh Nair: Human Resources’ Big Data Moment

A marketing professor explains how workplace analytics can transform how companies hire, evaluate, motivate, and retain employees.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
July 11, 2014
Written

Jennifer Aaker: How to Make Yourself Happy

New research shows one big reason to be nice to others.
June 3, 2014
Written

Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014
Written

Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.
May 7, 2014
Written

Researchers: What Is the Value of Imagery in Marketing?

A group of scholars show why what you see isn’t always what you get.
April 30, 2014
Written

Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
March 31, 2014
Written

Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.