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Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

A woman running at sunset.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

November 26, 2013
Written

Research: Too Many Choices Can Derail Success

Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
October 15, 2013
Written

Baba Shiv: How Do You Find Breakthrough Ideas?

What neuroscience tells us about getting the best out of yourself, your colleagues, and the boss.
October 1, 2013
Written

Jesper Sørensen: How Do You Explain a New Product Category?

A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
July 23, 2013
Written

Uzma Khan: Making Hard Choices Easier for Customers

Catchy phrases aren't always the best way to help potential customers make decisions.
July 3, 2013
Written

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success.
March 21, 2013
Video

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.
March 11, 2013
Written

Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.
February 7, 2013
Written

Why Consumers Don't Always Take Advantage of Sales

Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
February 4, 2013
Written

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.