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Insights

 A woman is exasperated at a computer | iStock/aydinynr
March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.

Insights

 Illustration of man climbing onto a hand from rock in the middle of water | iStock/dane_mark
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Insights

Denver Broncos Aqib Talib, DeMarcus Ware, and Von Miller (58) at Super Bowl 50 Opening Night | Peter Casey-USA TODAY Sports
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.
June 4, 2015
Video

Jesper Sørensen: How Do You Define A New Product Category?

A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.
May 28, 2015
Written

Thomas Harman: “We’re in the ‘Help You Create Memories’ Business”

The founder of an artificial Christmas tree company discusses faith, failure, and the importance of understanding deadlines.
May 14, 2015
Written

Pedro Gardete: Should Competitors Share Information?

Information-sharing can help better predict market ups and downs.
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 24, 2015
Written

Ron Gutman: “I Am Really Focused on the User”

HealthTap founder has redefined doctor visits.
April 10, 2015
Written

Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.