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Latest Stories in Marketing
January 29, 2015
Researchers puzzle over how consumers make product choices in the digital marketplace.
January 21, 2015
Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
The researchers gained rare insight into the effects of position in paid search advertising on Google.
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.