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Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Walmart CEO Doug McMillon | Natalie White
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
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July 11, 2014
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Jennifer Aaker: How to Make Yourself Happy

New research shows one big reason to be nice to others.
June 3, 2014
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Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014
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Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.
May 7, 2014
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Researchers: What Is the Value of Imagery in Marketing?

A group of scholars show why what you see isn’t always what you get.
April 30, 2014
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Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
March 31, 2014
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Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.
March 21, 2014
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How Do You Overcome the Hurdles in Start-Up Life?

A case explores the challenges Gregg Renfrew faced in launching her non-toxic cosmetics business – and asks you what to do next.
March 3, 2014
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Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
February 24, 2014
Written

Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 13, 2014
Written

Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.