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Man zip lining over a forest
May 28, 2015

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.


 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.


Pedro Gardete, assistant professor of marketing
July 6, 2015

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.


A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.


In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.


Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

April 10, 2015

Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
March 23, 2015

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
February 6, 2015

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.
January 21, 2015

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
January 14, 2015

Zakary Tormala: Why Certainty Matters in Business

A psychologist explores what makes our attitudes change over time.
December 17, 2014

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.