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Marketing

Insights

An illustration of trendy people watching a screen, eating exotic food. | Illustration by Stefani Billings
May 27, 2016
Written

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

A professor finds that so-called cultural leaders aren’t leading at all.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

September 3, 2015
Written

How to Handle Audience Skepticism

Anyone with a novel idea, from an entrepreneur to a product marketer, should know how to handle a suspicious audience.
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.
August 4, 2015
Written

Is the Responsible Food Trend Sustainable?

The organic food movement has momentum, explains an owner of San Francisco grocer Bi-Rite Market.
July 29, 2015
Written

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.
June 9, 2015
Written

Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.
June 4, 2015
Video

Jesper Sørensen: How Do You Define A New Product Category?

A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.
May 14, 2015
Written

Pedro Gardete: Why Companies Should Share Their Secrets

Information-sharing can help better predict market ups and downs.