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Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.

Insights

A man smokes a cigarette outside a building in Wynwood, a Miami neighborhood transformed by an influx of artists and visionary real estate developers | Reuters/Andrew Innerarity
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.

Insights

 Illustration of a person walking away from a box of which they climbed out | Michael-Merck/iStock
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.

Insights

An illustration of a brain thinking of many things in many ways | iStock/DrAfter123
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

May 14, 2015
Written

Pedro Gardete: Should Competitors Share Information?

Information-sharing can help better predict market ups and downs.
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 24, 2015
Written

Ron Gutman: “I Am Really Focused on the User”

HealthTap founder has redefined doctor visits.
April 10, 2015
Written

Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.