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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

November 19, 2014
Written

Ed deHaan: Want to Soft-Pedal That Shaky Earnings Report? Don’t File on Friday

New research pinpoints the best (and worst) times to release reports.
November 19, 2014
Written

Matt Abrahams: The Power of the Paraphrase

An expert on public speaking shows how paraphrasing can help you navigate tricky communication situations.
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.
November 15, 2014
Written

Arvind Krishnamurthy: Making Mortgages Safer for Homeowners

A Stanford professor proposes a form of automatic mortgage relief in future recessions.
November 15, 2014
Written

Stefanos Zenios: What Hospitals Around the World Can Learn From India

How a smart hospital used a simple approach to solve a big problem.
November 12, 2014
Written

Frank Flynn: Are People in Need More Generous?

Research examines how experiencing physical distress can impact charitable donations.
November 10, 2014
Written

Coursera CEO Richard Levin: Democratizing Learning Takes Time

Head of online education company discusses the future of higher education.
November 7, 2014
Written

Lindred Greer: Why Virtual Teams Have More Conflict

A professor of organizational behavior explains why disagreements among virtual teams can escalate more quickly than in face-to-face encounters.