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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

March 6, 2014
Written

David Pitt-Watson: Entrepreneurship Is a Basic Freedom

The cofounder of Hermes Focus Asset Management discusses the value of tolerance, the difficulties of resilience, and the downside of aid.
March 4, 2014
Video

How ICON Aircraft Developed an Airplane for Everyday Consumers

A Stanford GSB alumnus tells the story behind his company’s easy-to-fly, two-person plane.
March 4, 2014
Video

Marc Andreessen: People with Courage are Determined to Succeed

The Andreessen Horowitz cofounder explains why his team is biased toward people who never give up.
March 4, 2014
Written

Matt Abrahams: Presentations and the Art of the Graceful Recovery

A Stanford lecturer and expert on public speaking explains what to do when memory fails.
March 4, 2014
Video

The Impact of Technology on Diplomacy

Eric Schmidt and Jared Cohen of Google explore how technological tools will change privacy, security, and terrorism.
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
February 28, 2014
Written

Saumitra Jha: Is There an Economic Solution to Ethnic Violence?

A political economist explores how commerce can help promote peace.
February 27, 2014
Written

Dale Miller: Why Go Nonprofit?

Dale Miller brings the expertise and experience of Stanford GSB faculty and alumni to consider the question, “Is nonprofit passé or overlooked?”
February 27, 2014
Written

Frank Flynn: What Makes a Happy vs. Meaningful Life?

Professor Frank Flynn looks at the difference between “happiness” and “meaning” in life –– and how these two concepts relate to being prosocial.
February 26, 2014
Written

Matt Abrahams: How Do You Make a Memorable Presentation?

A Stanford lecturer and expert on public speaking explains how to manage anxiety and deliver a smooth presentation.