Fast fashion-designing products that capture the latest consumer trends, and then spending extra money to get them to market quickly, can be well worth the extra expense, increasing profits exponentially, says Stanford Graduate School of Business Professor Robert Swinney, coauthor of a recent study.
Forget Suze Orman. Time, Not Money, Is Your Most Precious Resource. Spend It Wisely.
Korean entertainment mogul Lee Soo Man has introduced some of the biggest names in pop music to the world. His SM Entertainment is helping Korean pop music make waves internationally.
Silicon Valley is populated with people who fear sitting on the bench while someone else scores with a great idea, says Professor Baba Shiv. How people approach failure is a key to success, he argues.
With nearly 32 million visitors last year and its first quarterly dividend in the bank, Latin America's MercadoLibre e-commerce site is on its way, founder Marcos Galperin, MBA '99, told a Stanford Graduate School of Business audience.
Starbucks’ customers purchased 6% fewer calories per visit at chain outlets that posted calorie counts without substantially affecting revenue say Stanford Graduate School of Business researchers Bryan Bollinger, Phillip Leslie, and Alan Sorensen.
In a new study from Stanford Graduate School of Business, researchers say in some cases negative publicity can increase sales when a product or company is relatively unknown, simply because it stimulates product awareness.
People are more likely to stay motivated and achieve a goal if it's sketched out in vague terms than if it's set in stone with a specific target, according to a new paper by Professor Baba Shiv.
A new study suggests that many consumer judgments may be determined by genetics. We're not born with a Prius gene, but we may have inherited a tendency to act in certain ways says Professor Itamar Simonson.
As head of the world's largest beer marketer, Carlos Brito of AB InBev says success of a corporation hinges on hiring high-performing individuals, who bring passion and commitment to the job, and on building a company culture that keeps them.