David Baron
2008
Google had become an extraordinarily popular website because of the efficiency of its search engine and that popularity spiraled through its applications. The key to Google’s financial success was placing advertisements tailored to the search queries of…
David Baron, Keith Krehbiel, Brian Tayan
2007
This case describes the initial considerations of Gilead Sciences as it designed a strategy for delivering its AIDS drug Viread to developing nations in Africa. In October 2001, Gilead Sciences received approval from the U.S. Food and Drug Administration…
David Baron, Keith Krehbiel, Brian Tayan
2007
This case describes Gilead Sciences’ initial experience implementing an access program for delivering its AIDS drug Viread to developing nations in Africa. In April 2003 Gilead announced the Gilead Access Program to make available the company’s new drug…
David Baron
2006
Using servers located in the United States, Google began offering a Chinese-language version of Google.com in 2000. The site, however, was frequently unavailable or slow because of censoring by the Chinese government. After extensive debate within the…
David Baron
2006
In 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low…
David Baron
2006
In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community relations offices to working…
David Brady, Vish Narain
2005
Mukesh Ambani, the CEO of India’s largest business house, Reliance Industries Ltd. (RIL) was contemplating a major decision that could significantly affect the future of his company, as well as the telecommunications landscape in India. By 2002, GSM…
David Baron
2005
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald’s was a prime target. This case details McDonald’s response to the litigation…
David Baron
2004
In the summer of 2002, Brad and Brent Handler established Exclusive Resorts, a luxury vacation residence venture, to meet the demand for luxury vacation residences that avoided the hassles of owning a second home and being tied to a single location. The…
David Baron, Erin Yurday
2004
Citigroup, the world’s largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems….
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) launched its campaign against Citigroup in April 2000 with the objective of forcing Citigroup to recognize and take responsibility for its role in rainforest destruction through its financing. After two challenging…
David Baron, Erin Yurday
2004
Ilyse Hogue, campaign manager for the Global Finance Campaign, said that RAN started gaining traction with Citigroup when the stars aligned in the summer of 2002—Citibank was vulnerable from the criticism resulting from the Enron and Grubman scandals, and…
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) worked “to protect the Earth’s rainforests and support the rights of their inhabitants through education, grassroots organizing, and nonviolent direct action.” RAN accomplished its mission by organizing campaigns to…
David Baron
2004
McDonald’s is the world’s largest restaurant chain, with over 30,000 locations. This case describes several non-market issues that could significantly impact the McDonald’s business. Issues covered include the increase in U.S. obesity rates…
David Baron
2003
The Telecommunications Act of 1996 provided a structure for the deregulation of the telecommunications industry from long distance to local service. In 2002 the FCC began its Triennial Review of the UNE requirement under the leadership of chairman…
David Baron, Soon Jin Lim, Deborah Liu
2003
In Africa GlaxoSmithKline (GSK) confronted the reality of the AIDS crisis every day, and its decisions impacted thousands. There were no ready answers to the crisis, but everyone—governments, non-governmental organizations, the media, shareholders, and…
David Brady, Erik Budde
2003
For nearly fifty years, the Korean peninsula has been separated by a band, 2½ miles wide, which has divided the land into North and South. Heavily armed on both sides, the Demilitarized Zone itself has become an environmental haven. Since the end of the…
David Baron, Soon Jin Lim, Deborah Liu
2003
Note on the AIDS epidemic, including history, treatment, drug pricing, and economics.
David Baron
2002
In 2002 Senators John Kerry and John McCain introduced legislation to increase the CAFE standard for the light vehicle fleet by 40 percent. The legislation was motivated by security concerns in the aftermath of September 11, concerns about global climate…
David Baron
2002
In February 2000, USA Today disclosed DoubleClick’s plan to merge its anonymous online data with Abacus Direct’s database. DoubleClick, the industry leader in Internet advertising services, quickly suspended its plan to merge the databases. The company…
David Brady, Karen Jacobson
2002
In 1992, the Reichs started an innovative public school in a low-income area of New York City to provide quality education to urban children that the public school system was not serving properly. They had founded the Beginning with Children Foundation…
David Baron, D. Hoyt
2001
eBay hosts the world’s largest online trading community. Members of this community buy and sell in auctions conducted on the eBay website. The success of this marketplace depends on the ability of buyers and sellers to feel secure in conducting…
David Baron, Alan Wiseman
2001
The case describes the debate surrounding Internet taxation when H.R. 3709, the “Internet Non-Discrimination Act” was passed, on May 10, 2000. The act provided a five-year extension of an existing moratorium on new Internet taxes that had been due to…
David Baron
2001
In an unprecedented move in mid-1998, Blue Cross of California, a unit of WellPoint Health Networks, Inc., filed a Citizen Petition with the FDA to switch Claritin, manufactured by Schering Plough, and two other second generation antihistamines from…