This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.
Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.
Steve Reardon, CEO of Bill4Time, loved a good practical joke. But humor was more than just a side passion—it helped shape how Reardon operated as a CEO, and helped define the office culture he hoped to build. While most people might assume that…
Maria Almaden was considering the launch of a new business that would use traditional cheesemaking techniques to produce high-quality vegan cheese. Eager though she was to embark on her new endeavor, she first had to solidify her market entry strategy and…
Orb, a tiny Silicon Valley start-up, came up with a breakthrough technology. Before anyone else was doing it, Orb developed software that enabled every type of media on a PC (including music, photos, and videos) to be streamed remotely to any mobile…
This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995, the company launched bareMinerals…
In 2015, Federica Marchionni left her position as the president of the high fashion company Dolce & Gabbana USA to become the CEO of Lands’ End. She came with a mandate to drive the $1.4 billion iconic American clothing company into the next era. This…
This case describes how eBay Inc. CEO John Donahoe, leading a multibillion-dollar global technology company in a highly competitive and changing environment, embraced design thinking as a key ingredient of culture change and a catalyst for growth and…
At the end of 2011, Microsoft was closing its acquisition of Skype for $8.5 billion. Skype had more than 500 million registered users, revenue exceeded $600 million, and the company accounted for 40 percent of international long-distance traffic, making…
In January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room rate at the hotel. For the first time…
Atmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012…
Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market relatively late and…
In late September 2014, Facebook, the world’s largest social network, announced the launch of Atlas, an ad serving and measurement platform that would allow advertisers to target ads to real people using Facebook’s unique user IDs rather than information…
In April 2007, Google, one of the world’s largest online publishers, announced that it was acquiring DoubleClick, a technological platform for online advertisers and publishers, for $3.1 billion. At the time, the deal marked the largest acquisition ever…
In 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit both shoppers and retailers…