Avari Lahore Ramada Renaissance Hotel

By Wasim Azhar, Marc Fetscherin
2016 | Case No. M314

In January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room rate at the hotel.  For the first time since operations began in Lahore, Avari’s average room rate has fallen below that of its main competitors, Pearl Continental Hotel, The Nishat Hotel, or Heritage Luxury Suites.  Tahir felt that he needed to re-evaluate Avari’s current pricing policy in order to develop a plan to remedy the situation before the beginning of the new year.

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