M283
Rajiv Lal, Doug Okun
1996
News that Wal-Mart, the biggest, most powerful retailer in the world, was entering the Canadian market with an instant presence by buying 122 Woolco stores caused pandemonium at Hudson’s Bay Co. (HBC) and its Zellers discount chain. Faced with the…
M282
Rajiv Lal, Jennifer Lawrence, Josie Parr
1996
Orchard Supply Hardware (OSH) built a successful business in the northern California home improvement market. Despite strong competition in the industry, OSH had clearly defined its position and was able to stay in the market with dominating players such…
GS4
Toni Cupal, Hau Lee, Steven Plous
1996
In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing…
M281
Rajiv Lal, Mark Leschly
1996
In April 1994, just one week before officially taking over as CEO, Jan Leschly faced one of the most difficult decisions of his career. The management team had been negotiating with United Healthcare Corp., one of the largest HMOs, for the acquisition of…
M279
David Montgomery
1995
Tyrix Communications Corporation (fictitious company) is considering how to expand internationally in view of the maturation of its home market (the U.S.) At issue is which countries to enter and how to enter each market.
M276
Elizabeth Carducci, Akiko Horikawa, David Montgomery
1994
As a result of a coordinated strategy to establish Levi’s as the original, Premium American Jean, Levi Strauss Japan K.K. has become the leader in Japan. Japan’s jeans market is changing: market is contracting, competition is increasing, and structural…
M274
Kevin Keller, James Lattin
1994
Silicon Graphics, a designer and manufacturer of high-performance graphics workstations, is preparing for the release of its latest workstation (code named “Full House”) in January 1993. The “Full House” team had already made a number of marketing…
M273B
David Montgomery
1994
The first year results and looks toward the future.
M273
David Montgomery
1993
See’s Candies is a prestigious West Coast confectionery manufacturer. The first decision is whether See’s should consider an expansion into Japan, particularly in view of their earlier Japan failure. If yes on Japan, which of three potential partners…
M272B
James Lattin, J Lubetkin
1992
This case describes briefly the steps taken by McDonald’s in 1990 to revisit the use of polystyrene foam packaging and to reorganize so as to better address the environmental concerns of its consumers and franchises. This case should be distributed to…
M264
James Lattin
1992
In 1991, the owners of Computer Attic faced a difficult decision. In less than a decade, their business had evolved from a barebones mail-order software operation to a local chain of highly respected computer stores. Now, as the market for computer…
M272A
James Lattin, J Lubetkin
1991
In 1976 McDonald’s began a move to abandon paper packaging in favor of polystyrene plastic, base on environmental impact reports that plastic used less energy, represented less landfill volume, and was recyclable. By 1990, public perceptions had shifted…
M262
James Lattin
1991
In January of 1987, Ed McCracken, President and CEO of Silicon Graphics, contemplated the future direction of his company. One year earlier, the company had embarked upon an ambitious effort to develop a high-performance computer graphics workstation with…
