E206
Aisa Aiyer, Carly Irestone, Garth Saloner, Alex Tauber
2005
The vignette starts by presenting Rosemary Brooks’ background. After seven years at Lockheed, Brooks was interested in joining a company where she could take more of a “customer facing” role. Brooks’ healthy appetite for risk, her desire to make an impact…
A191
Christopher Armstrong , Alan Jagolinzer
2005
International Accounting Standard (IAS) 39, Financial Instruments: Recognition and Measurement has attracted considerable controversy throughout its development. Major European financial institutions and political agencies have lobbied heavily against the…
GS41
Hau Lee, Barchi Peleg, Seungjin Whang
2005
The Toyota Motor Co. Ltd, in addition to its world class supply and demand chain management practices, excels in managing its service chain. The service chain, which the company views as key to its long term success, is responsible for providing products…
E193
H. Grousbeck, Joshua Spitzer
2005
“Wild Planet,” E-193, presents the entrepreneurial history of Danny Grossman and the toy company he founded, Wild Planet. The company abides by a prominent mission statement: “Wild Planet makes innovative products that appeal to both parents and kids….
GS45
Seungjin Whang, Alyssa J. Rapp
2005
New Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges…
GS44
Hau L. Lee, Seungjin Whang, David Hoyt
2005
In 2005, POSCO was the world’s most competitive steel company, and one of the largest. From its founding in 1967 in South Korea, it had built its success on technology, and on highly efficient, integrated steel plants. The business environment was…
E184A
Mark Leslie, Alex Tauber
2005
For three years after its spin-off from Lucent in late 2000, Avaya struggled with how to best structure its go-to-market organization. The case chronicles Avaya’s repeated attempts to create an effective go-to-market structure. It finally ends in late…
E180
H. Grousbeck, Timothy Groseclose, Alicia Seiger
2005
The case details the rise of Coinstar networks from a 5 store pilot program to a national phenomenon that changed the way the Fed recycles coins. The case tracks Coinstar’s founder, Jens Molbak, as he makes difficult decisions having to do with raising…
E203
Dani Kerrigan, Joanna Newman, Kathryn Shaw, Alex Tauber
2005
The vignette chronicles Amy Baker’s quest to start her own company. It describes Baker’s professional experience before she decides to pursue an entrepreneurial career as well as the factors that finally pushed Baker to pursue this path. Baker gave…
E204A
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005
The vignette starts at the time Jo Anne Heywood was promoted to be the CEO of Converged Networks. This promotion was almost by coincidence. That is, Heywood had just been hired as the CTO of Converged Networks as the company prepared to raise its third…
E207A
Carly Irestone, Kathryn Shaw, Angela Shelton, Alex Tauber
2005
This vignette chronicles how the birth of Sheryle Bolton’s second son with a life threatening illness made Bolton reconsider her professional ambitions. Her son’s misfortune had grounded Bolton in the belief that whatever she did professionally had to…
IB87
Lyn Denend, R. McKern
2005
This note provides an overview of India’s IT services industry, using Michael’s Porter’s ‘Diamond of National Advantage’ framework. Specifically, it assesses how India uses its factor conditions, demand conditions, related and supporting industries, and…
E204B
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005
The vignette is a continuation of the Jo Anne Heywood (A) vignette. In the first vignette, Heywood wonders how she should approach her first Board meeting with the news that sales have significantly missed projections. In the (B) vignette, although…
GS43
Feryal Erhun, Jay Hopman, Hau Lee, Mary Murphy-Hoye, Paresh Rajwat
2005
In July 2001, eight months after the release of Intel’s Pentium®4 processor, sales of the new product had not met expectations. This was due in large part to significant downturns in world markets following record microprocessors demand in 1999 and early…
E184B
Mark Leslie, Alex Tauber
2005
This case is a follow up of the Avaya A case. The Avaya A case deals with creating a go-to-market organizational structure for the company. The Avaya B case focuses on many of the issues associated with rolling out the new go-to-market structure. The case…
BME3
Margaret Eaton, Rebecca Farkas, Daniel Greenwald
2005
Two companies, Myriad Genetics and OncorMed, were competing to develop a genetic test for breast and ovarian cancer susceptibility. Although the two companies had offered genetic testing only to women who participated in their research studies, in 1995…
BME4
Margaret Eaton, Mark Hong, Tara Thiagarajan
2005
Genzyme Tissue Repair (GTR) had just received favorable Phase I clinical trial results, an important first step in gaining approval from the Food and Drug Administration (FDA), for it’s NeuroCell-PD. The ground-breaking technology behind NeuroCell-PD…
GS33
David Hoyt, Hau Lee
2005
In early 2005, the market for cement in Mexico was changing. The market, particularly in northern Mexico, had traditionally consisted primarily of sales of bagged cement, which was common in developing economies. There appeared to be a shift to bulk…
E192
Charles Holloway, Joshua Spitzer
2005
“TerraMai: Reclaimed Woods from Around the World” follows the business ventures of former river guides Erika Carpenter and Richard McFarland in the early days of the reclaimed wood industry. Reclaimed wood suppliers mill wood from deconstructed…
E191
H. Grousbeck, Mike Harkey
2005
This case presents two fictional vignettes dealing with issues in labor law. McQueeney’s Publishing, the fictional company presented in the case, is a small independent publishing concern with printing and publishing operations in the San Francisco Bay…
E215
H. Grousbeck, Mike Harkey
2005
A search fund is a pool of capital raised to financially support the efforts of an entrepreneur, or a team of entrepreneurs, to locate a privately held company for acquisition. This study, as well as its predecessors in 1996, 1998, 2001, and 2003…
E189
John Glynn Jr., Joshua Spitzer, Peter Ziebelman
2005
The case study “Handspring and Palm, Inc.: A Corporate Drama in Five Acts” follows Jeff Hawkins, Donna Dubinsky, and, later, Ed Colligan from the founding of Palm, Inc., through the founding of Handspring, to the point that Handspring and Palm began…
BME1
Margaret Eaton, Betty Pang, Jennifer Wilds
2005
The VaxGen, Inc. case details the efforts of VaxGen and its president, Don Francis, to obtain approval to conduct phase III clinical trials in Thailand for AIDSVAX, an experimental vaccine designed to protect against human immunodeficiency virus (HIV)…
BME2
Naveen Chopra, Margaret Eaton, Jason Ehrlich
2005
In May 1999, the “Moon Shot” team gathered to review the results of a $54.4 million direct-to-consumer (DTC) ad campaign. Moon Shot was a cross-functional team at Zeneca Inc., a pharmaceutical, agrochemical and specialty products company. The ad…
