Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and the team was expected to launch a…
This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.
Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized…
Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the helm, Jung tripled the company’s profits, modernized its culture and was…
Sonos, a home audio equipment manufacturer known for pioneering wireless speakers that offered home listeners greater convenience and superior sound quality, had good reason to be optimistic in 2015. For the past several years, sales had grown in excess…
In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to come from renewable sources; and double…
As developing economies grow and become more connected, new and exciting entrepreneurial opportunities arise across markets and industries. Smartphones, the best sensors on earth have already been deployed and new technologies, such as Machine Learning…
In 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological…
Paradise Bakery and Café: The Challenges of Success traces the journey of entrepreneur Daniel Patterson from the founding of his bakery in Southern California, through the challenges of growth, to an eventual sale, and a post-acquisition crisis. The case…
Despite the existence of large social networks, such as Facebook and LinkedIn, co-founders Jeff Tangney and Dr. Nate Gross believed there was a unique opportunity to create a social network specifically targeted at physicians. The two envisioned a social…
Near the end of 2014, Derek Belch decided to turn his master’s thesis into a virtual reality athletic training company called STRIVR Labs [Sports Training in Virtual Reality]. Born out of Stanford University’s famed Virtual Human Interaction Lab, STRIVR…
Skybox Imaging was hanging by a thread. The venture-backed company was founded with the goal to develop a constellation of imaging microsatellites to deliver high-resolution imagery of any spot on Earth multiple times per day. The company had raised $21…
Since 1996, the Grousbeck-Holloway Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight…
