E697
David Dodson, Erika Feldhausen
2020
This case introduces students to the founding story and growth of Whole Foods, a large grocery chain focused on healthy, organic, and whole foods retailing. The case describes some of the considerations Walter Robb (co-CEO Whole Foods, 2010-2016) faced…
SPM57
Cor van der Wal, George Foster
2020
Topgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened in 2000 northwest of central…
E716
David Dodson
2020
One of the more common mistakes in the hiring process is failing to offer vigilant, clear, and supportive onboarding for new hires. Too often, managers celebrate the moment a candidate accepts an offer but forget that onboarding is as important to…
E718
David Dodson
2020
If you’re committed to excellent leadership, you’ll have to replace employees who aren’t a good fit. Further, a willingness to replace underperformers, or those in the wrong job, sends the message to your organization that you set a high standard for…
E714
David Dodson
2020
One day in 1671, Christopher Wren, at the time the most famous architect in the world, came across three bricklayers working to rebuild St. Paul’s Cathedral after it had burned to the ground following the Great Fire of London. Wren asked them each, “What…
E719
David Dodson
2020
Too often, leaders fail to view compensation through a holistic and strategic lens. Instead, they make compensation decisions ad hoc to solve a single problem, such as making an offer to a candidate, handling a staff member’s request for a company car…
E717
David Dodson
2020
The 360-degree performance review (“the 360”) is a structured feedback process that leaders can use to encourage employee development and strengthen their organizations. Unfortunately, many companies that use this powerful tool fail to realize its full…
E715
David Dodson
2020
An unwillingness to invest the time is the primary reasons people cut corners on the hiring process. Yet, saving time is a poor trade-off. We estimate that the round-trip for an unsuccessful hire—when taking into consideration the time required to…
E682
James Lattin, Kirk Bowman, Erika Feldhausen
2020
This case describes the evolution of the customer success function through the rise of Gainsight. It discusses the responsibilities of the customer success function, measuring and compensating customer success teams, and the return on investment for…
E696
John Glynn, Erika Feldhausen
2020
This case focuses on Cindy Padnos’s and Aileen Lee’s experiences founding their own VC firms. It introduces some of the tradeoffs and challenges facing both founders. In particular, the case highlights some of their early investing experiences as women…
SM321
Glenn Carroll, Jesper Sørensen, Debra Schifrin
2020
In December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot…
SM318A
Adina Sterling, Sheila Melvin
2020
GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads did…
SM318C
Adina Sterling, Sheila Melvin
2020
GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads did…
SM318B
Adina Sterling, Sheila Melvin
2020
GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads did…
SM331
Rob Chess, Susan Pohlmeyer, Gelila Bekele, Tim Rosenberger
2020
Honor Home Care, founded as an on-demand home care company, evolved into the leading home care technology and operations platforms for home care agencies across the U.S. In the last quarter of 2020, the Honor leadership team raised $140 million in Series…
E699
George Foster, Jeffrey Conn
2020
This case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company’s early marketing successes signing up-and-coming athletes and sports franchises, as well as the…
E688
Robert Siegel, Jeffrey Conn
2020
This case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.
SM325
Robert Chess, Jocelyn H. Hornblower
2020
This case is primarily about the opportunity for mid-career professionals to return to work after a career break. It focuses on the company iRelaunch, which helps companies develop and implement career re-entry programs and connects employees and…
E690
Robert Chess, Jeffrey Conn
2020
This case examines Nike’s push to develop a sneaker specifically engineered for walking and a luxury apparel line which are both purposefully marketed to an older demographic, a first for the company. The case focuses on legendary sneaker designer Tinker…
SM326
Robert Siegel, Nick Hubbard
2020
Majid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery…
IB109
William Barnett, Gary Mekikian, Christy Johnson
2020
Marcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In…
E693
Peter Ziebelman, Joseph Golden
2020
The main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through a dramatized account…
E703
Robert Chess, Joseph Golden
2020
This case considers the state of telehealth, or the remote delivery of healthcare services via telecommunications technology, in 2019. Doctor On Demand, a promising start-up in the space, sought to solve the four main challenges that the telehealth…
E701
Russell Siegelman, Laura Hattendorf, Mitchel Scott
2020
The case follows Erica Mackey, CEO of early childhood education impact venture MyVillage, as she determines the growth path of the company after a recent fundraise. Particular issues explored include tensions between growth and mission, defining and…
