Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
Browse All Stanford GSB Cases
Search the database of case studies or narrow your results by keyword, academic area, center, or initiative. Many of our cases are available to download at no charge.
Senreve
SurveyMonkey in 2018: Under New Management
The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state of emotional shock, the team was…
Can Firing/Separation/Termination Be Anything But...Awful?
This roleplay case is designed for two students. It begins, with part one, on a Friday morning in the San Francisco office of McKinsey & Company. Ryan Lane, an associate, and Gary Pinkus, chairman of North America, are about to sit down for an important…
King Philanthropies: Intentional Choices for Maximum Impact
King Philanthropies (KP) was a grant-making organization that employed a highly intentional and carefully targeted approach to philanthropy. It was guided by relentless pursuit of its mission: to alleviate extreme poverty by magnifying the impact of high…
FINDMINE: Looking for a Break
From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with virtually…
Cerebras: A Tale of Dreams and Risks
After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending more and more time with four of…
Glassdoor: The Fundraising Journey (B)
From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque…
Glassdoor: The Fundraising Journey (A)
From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque…
The League
PMC-Sierra: Riding the Waves of Disruption (B)
PMC-Sierra: Riding the Waves of Disruption (A)
This case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise of cloud…
Intrapreneurship @ Nokia Software (B): Lessons Learned, Feedback Given
Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved tough challenges faced by…
Intrapreneurship @ Nokia Software: Instilling Culture Change
Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved tough challenges faced by…
The Rise of JTBC
Michelin Group: Embracing Culture While Adapting to Change
How to Cultivate Purpose (and Autonomy, Collaboration, Excellence) in Companies
How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – this could translate into company…
Coppersea: Growing a Craft Distillery
Coppersea, a craft distillery in the Hudson Valley of New York, had developed a range of whiskies using “heritage distilling” techniques (a term they coined), whereby local, raw materials were combined using a process modeled after 19th century distilling…
Resuelve/Bravo: Scaling Fintech Across Emerging Markets
This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla and Velasquez modeled Resuelve…
EarthEnable
Smitten Ice Cream: Serving Joy
Part II: Uber in London
This case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world…
Part III: Uber in Sao Paulo
This case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world…
Part IV: Uber in Seoul
This case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world…
Boeing's 787: Lessons in Prototyping and Pivoting
In 2000, Boeing was scrambling to define itself for the 21st century. The American aviation leader was facing an existential threat from its European competitor, Airbus. In 1999, Airbus had passed Boeing in total sales, and was eroding Boeing’s market…
Podcases: Case Studies, Reimagined