OB84
Charles O'Reilly III, David Caldwell
2012
In 2011, Cypress Semiconductor was doing well. Their 2010 revenues had grown 32 percent to $884 million, and coupled with diligent cost reduction efforts, their profits before taxes were up nearly 23 percent. In the preceding two years Cypress had…
M345
Jennifer Aaker, Sara Gaviser Leslie, Debra Schifrin
2012
The Business Case for Happiness discusses why it is important for employees and customers to be happy, how happiness positively impacts the bottom line, and how an organization can design for happiness. Research shows that employee happiness leads to…
M343
Jennifer L Aaker, Debra Schifrin
2012
In 2012 the New York-based airline JetBlue served 70 cities with 650 daily flights. JetBlue prided itself on being a fun, low-cost airline with high-quality customer service and popular amenities not found on other airlines. But while it had loyal…
P79C
Saumitra Jha
2012
In 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital…
P78A
Saumitra Jha, Debra Schifrin
2012
Managing Local Political Risk: Parking the Tata Nano highlights the role of political geography in shaping risks to businesses. The case has three parts: an (A) case, (B) case, and (C) case. The (A) case is set in 2006 and discusses the decision Tata…
P79B
Saumitra Jha
2012
In 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital…
M341
Jennifer Aaker, Debra Schifrin
2012
In 2012 BabyCenter was the largest parenting platform and parenting media company in the world. It provided expert advice to pregnant women and new mothers while connecting these women to each other online and in person. The company had 110 employees…
RE137
Douglas Abbey, Chris Mahowald, Max Lamont
2012
In March 2008, a group of investors considered purchasing 8,300 residential lots in 11 states from one of the largest U.S. homebuilders, at a price of 10 cents on the dollar. The deal would also involve purchasing a partially-built condominium complex…
OB83(A)
Chris Beaumont, Asaka Itoh, Hiromichi Kimura, Robert Kneller, Charles O'Reilly III
2012
In 2007, Takeda was a leading Japanese pharmaceutical company with sales primarily in Japan and the U.S. Although Takeda ranked around 15th in global sales, the pharmaceutical market had been shifting due to major industry consolidation. Yasuchika…
SM204
Robert Burgelman, Martina Ludescher
2012
The case describes the history and transformation of DKSH, a privately-held global trading company headquartered in Zurich, Switzerland, that has been doing business in the Far East for some 150 years. The case focuses on the efforts of CEO Joerg Wolle…
OB85
David Bradford
2012
You can also find this case divided into A, B, and C cases. Ned was an upper middle manager in a major construction company. Six months prior, he was hired away from a competitor to develop the company’s market in the fast-growing southeast region. As…
OB85B
David Bradford
2012
This case is divided into A, B, and C cases. See OB85 Dealing with a Toxic Boss for an expanded version of the full case. A Case: Ned was an upper middle manager in a major construction company. Six months prior, he was hired away from a competitor…
OB85A
David Bradford
2012
This case is divided into A, B, and C cases. See OB85 Dealing with a Toxic Boss for an expanded version of the full case. A Case: Ned was an upper middle manager in a major construction company. Six months prior, he was hired away from a competitor to…
OB81A
Shelley Correll, Debra Schifrin, Sarah Soule
2012
The case is about the San Francisco-based law firm, Paragon Legal, founded by lawyer and entrepreneur Mae O’Malley. Paragon Legal gave high-level attorneys the opportunity to have a flexible schedule and work 10 to 40 hours a week. This was in the context…
OB86
Jeffrey Pfeffer
2012
Reviews the literature on women’s careers, career disadvantages and their sources, and women’s reactions to power, negotiations including salary negotiations and competition. The note is intended to be used as background for a discussion of the obstacles…
P79A
Saumitra Jha
2012
In 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital…
P73
Ken Shotts, David Hoyt, Ashish Jhina
2012
A reliable, safe, supply of drinking water is essential to the survival of communities. In many places the water supply is under stress—a condition that is expected to get progressively more challenging in the future. There are several ways that…
SM198
William Meehan III, Davina Drabkin
2012
Willow Creek Community Church, located outside of Chicago, IL, was one of the best attended and most influential churches in the United States. It was devoted to attracting seekers, people who were otherwise “unchurched,” and helping them along a journey…
E373B
Charles Holloway, John Morgridge, Sara Rosenthal
2012
Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which customer segment to target, and how much…
E373A
Charles Holloway, Claire Magat, John Morgridge
2012
Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which customer segment to target, and how much…
F280
William Meehan III, Paul Pfleiderer, Michael Kennedy, Debra McCoy
2012
In 2007, Standard Chartered Bank, one of the largest financial institutions in the world, launched an African Private Equity Practice under a preexisting principal finance program. The case follows the head of the group, Peter Baird as he overviews the…
IB101
Astasia Myers, Condoleezza Rice, Amy Zegart
2012
This case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To…
IB102
Charles Nicas, Condoleezza Rice, Amy Zegart
2012
When the Iraqi Oil Ministry held its first licensing round after the fall of Saddam Hussein, more known oil reserves were put up for bid than at any other moment in history. Allured by the opportunity, the chief executive of Engyn Oil & Gas (a fictional…
E468
William Barnett, Arar Han
2012
The case describes the phenomenal growth of Facebook, a social networking site launched in 2004, which had reached approximately 1 billion members by 2012. The case provides an overarching picture of the company’s growth over the last eight years, from…
