Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Noodle Analytics in 2024: Exploring the Frontiers of AI
In January 2024, Stephen Pratt, co-founder and long-time CEO of Noodle Analytics (Noodle.ai), reflects on the company’s significant milestones as he prepares to transition to a strategic advisory role. Founded in 2016, Noodle.ai embarked on a journey to…
Long Term Hold
2024 Search Fund Study
The 2024 Search Fund Study reports on the financial returns and key qualities of search funds formed in the United States and Canada since 1984. This report updates the previous 2022 study with data through December 31, 2023.
Launching Virta Health
GoodRx: A Prescription for Drug Savings
GoodRx, which launched in 2011, had created a popular online platform that helped millions of patients across America afford their medications. The U.S. pharmaceuticals market was estimated at $527 billion in 2022. But consumers and health care…
Financial Metrics at DelishGo
DelishGo, a Los Angeles-based unicorn founded in 2019, has experienced rapid growth and expansion, raising $150 million in a 2023 funding round, resulting in a $1 billion post-money valuation. The company operates a multi-sided online marketplace for…
Uber in 2024: From Industry Disruption to Creating Value For All Stakeholders
Dara Khosrowshahi became the CEO of Uber in August 2017, following internal turbulence and serious headwinds related to the company’s governance and reputation. Five short years later, Uber was clearly back on course, building on the success of its…
Intersections in Paradise: Economics and Sustainability in Palau, 2024
Udemy: The Founding Story
This case explores the first few years of Udemy, an education technology platform for massive open online courses (MOOC). The case covers the background of Eren Bali, one of the founders of the company, and describes how the founders created and evolved…
Adobe in 2023: Transforming Marketing Through Digital Experience
Adobe, founded in 1982, set out to develop software that would enable high-fidelity digital printing and publishing. A decade later, Adobe PDF quickly became the industry standard for preserving and sharing digital document formatting, fonts, images, and…
GoodLeap
GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…
Seconds to Save Lives with Viz.ai
Ajaib: Building a High-Growth Southeast Asian Fintech Venture
Eyes on the Prize: Eyewa’s MENA Journey
Hijra: Building an Islamic Challenger Bank
Dima Djani founded Hijra in late 2018 to provide digitally-enabled financial services to businesses and consumers who followed Islamic finance principles. Islamic finance prohibited the use of usury (interest), mandated that all transactions been linked…
Polpharma Group: Transformation Through Innovation
When Markus Sieger was appointed CEO of Polpharma Group in 2016, he found himself at the helm of a company that would be deemed successful by virtually any metric. Polpharma Group included Poland’s leading pharmaceutical company and leading drug…
Stanford Health Care
Dean Jonathan Levin
This Managing Growing Enterprises (MGE) case presents a multifaceted examination of leadership challenges in the academic sector, encompassing issues of faculty negotiation, student-faculty relations, crisis management, and institutional response to…
ClearMetal
ClearMetal, a supply chain software-as-a-service startup, exemplifies the challenges of innovating in the global container shipping industry. Under CEO Adam Compain, the company developed a solution to reduce the costly repositioning of empty shipping…
Board Dynamics at Defy, Inc.: When is the Right Time to Raise the Next Round?
Defy, Inc. developed individual safety software solutions for highly automated aircraft operation through its FlySafe modular platform. Defy’s cofounders saw great potential in flying drones to solve the last-mile problem in deliveries. In addition to…
Founders Fund: Every Moment Happens Once
Airbnb: Surviving Coronavirus
Ahlan Simsim: Supporting the Well-Being of Children in Crisis and Conflict
Sunland Landscaping
Podcases: Case Studies, Reimagined