Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|M371-1
Jennifer Aaker, Naomi Bagdonas, Peter Seibert
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M371-2
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M371-3
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon
2018

Steve Reardon, CEO of Bill4Time, loved a good practical joke. But humor was more than just a side passion—it helped shape how Reardon operated as a CEO, and helped define the office culture he...

|SM282
Robert Siegel, Julie Makinen
2017

By almost any measure, Charles Schwab Corp. appeared to be killing it in 2017. The wealth management, banking, custody and brokerage firm’s stock was trading near its all-time high. It was posting unprecedented levels of...

|SM258
Mary Ittelson, Amir Goldberg, Sheila Melvin
2017

In the spring of 2016, the San Francisco Museum of Modern Art, or SFMOMA, opened its doors for a series of celebrations following a three-year closure.  The museum had much to rejoice: a $305 million...

|SM281
Robert Siegel, Julie Makinen
2017

The offices of Pandora Media were thick with excitement and anxiety in March 2017.  The company had just launched its new streaming music subscription service, Pandora Premium.  The product was a major departure for Pandora,...

|SM279N
Sven Beiker, Stephen Lewis
2017

This paper compares different types of shared mobility solutions, in particular carsharing and ride hailing, the two most prevalent forms today.  It describes the major trends prompting OEMs to engage in the mobility industry, such...

|E537
David Dodson, Sara Rosenthal
2017

The Evergreen Solutions case profiles the journey of Drew Lincoln, the CEO of Evergreen Solutions, an environmental remediation company which Lincoln acquired with his partner, Craig Bristol, in November 2011.  Over the course of three...

|OB82
Jeffrey Pfeffer
2016

Despite the likelihood of being named the next CEO within a few years, Zia Yusuf decided to leave SAP in the fall of 2009. He spent the next six months or so as an executive-in-residence...

|SM266
Alyssa Rapp, Kaitlin Malloy
2016

In 1998, Courtney Kingston persuaded her family to expand their ranch in Chile from dairy and cattle into wine. By March 2016, Kingston Family Vineyards had a strong international brand for its small-production wines...

|M314
Wasim Azhar, Marc Fetscherin
2016

In January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room...

|RE139
Douglas Abbey, Nicholas Crews, Joseph Malchow, D'Anna Piro, Devesh Senapati, Alexandra Ressler, Davina Drabkin
2015

Stephanie Collett sighed as she tried to focus on her laptop.  It was late at night shortly before Christmas 2012, and she had spent hours trying to make the math work on a struggling apartment...

|E572
Robert Burgelman, Robert Siegel, Henry Lippincott
2015

The case follows PayPal, a digital payments platform that found early success processing online payments for purchases on eBay, which acquired the company in 2002.  The case begins by describing the decision by eBay in...

|SM215B
Robert Siegel, Robert Burgelman, Shalie Gaskill
2015

As Box continued to mature as a company, the firm fought through the ups and downs of being a highly visible hyper-growth Silicon Valley firm. Box struggled to get its IPO completed, having to deal...

|HR41B
Kathryn Shaw, Debra Schifrin
2015

This case picks up where “LinkedIn and Modern Recruiting (A)” left off, detailing the company’s innovations in hiring practices, which included its highly effective use of LinkedIn profile and resume data. As part of these...

|HR41A
Kathryn Shaw, Debra Schifrin
2015

In 2015, LinkedIn, the world’s largest professional network, was experiencing explosive growth, and it needed to hire the very best people quickly to support and fuel that growth.  This case discusses LinkedIn’s hiring approach and...

|SM246
Robert A. Burgelman, Debra Schifrin
2015

This 2015 case is about the internal organizational transformation of the Hewlett Packard (HP) Enterprise Group (EG), which brought in $28 billion in annual revenue and had 50,000 employees.  “EG Ignite,” led by a small...

|SM240
William F. Meehan, Davina Drabkin
2015

During his second year as a high school teacher in South Carolina, Reid Saaris noticed that a highly academically capable student was not registered for advanced classes.  The student was African American and Saaris observed...

|SM176C
Robert Siegel, Robert Burgelman, Michael Seltzer
2015

By 2015 Google’s Android operating system had been deployed on over one billion units worldwide. The firm had been happy with the high market segment share achieved on mobile phones, but new challenges were arising:...