Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|SM266
Alyssa Rapp, Kaitlin Malloy
2016

In 1998, Courtney Kingston persuaded her family to expand their ranch in Chile from dairy and cattle into wine. By March 2016, Kingston Family Vineyards had a strong international brand for its small-production wines...

|M314
Wasim Azhar, Marc Fetscherin
2016

In January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room...

|RE139
Douglas Abbey, Nicholas Crews, Joseph Malchow, D'Anna Piro, Devesh Senapati, Alexandra Ressler, Davina Drabkin
2015

Stephanie Collett sighed as she tried to focus on her laptop.  It was late at night shortly before Christmas 2012, and she had spent hours trying to make the math work on a struggling apartment...

|E572
Robert Burgelman, Robert Siegel, Henry Lippincott
2015

The case follows PayPal, a digital payments platform that found early success processing online payments for purchases on eBay, which acquired the company in 2002.  The case begins by describing the decision by eBay in...

|SM215B
Robert Siegel, Robert Burgelman, Shalie Gaskill
2015

As Box continued to mature as a company, the firm fought through the ups and downs of being a highly visible hyper-growth Silicon Valley firm. Box struggled to get its IPO completed, having to deal...

|HR41B
Kathryn Shaw, Debra Schifrin
2015

This case picks up where “LinkedIn and Modern Recruiting (A)” left off, detailing the company’s innovations in hiring practices, which included its highly effective use of LinkedIn profile and resume data. As part of these...

|HR41A
Kathryn Shaw, Debra Schifrin
2015

In 2015, LinkedIn, the world’s largest professional network, was experiencing explosive growth, and it needed to hire the very best people quickly to support and fuel that growth.  This case discusses LinkedIn’s hiring approach and...

|SM246
Robert A. Burgelman, Debra Schifrin
2015

This 2015 case is about the internal organizational transformation of the Hewlett Packard (HP) Enterprise Group (EG), which brought in $28 billion in annual revenue and had 50,000 employees.  “EG Ignite,” led by a small...

|SM240
William F. Meehan, Davina Drabkin
2015

During his second year as a high school teacher in South Carolina, Reid Saaris noticed that a highly academically capable student was not registered for advanced classes.  The student was African American and Saaris observed...

|SM176C
Robert Siegel, Robert Burgelman, Michael Seltzer
2015

By 2015 Google’s Android operating system had been deployed on over one billion units worldwide. The firm had been happy with the high market segment share achieved on mobile phones, but new challenges were arising:...

|SM247
Robert Siegel, Robert Burgelman, Tim Hsia
2015

The Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set...

|SPM54
George Foster, Davina Drabkin
2015

Disappointed by how poorly his two favorite football teams were playing against each other on a Thursday night in November 2009, Warren Packard considered the other games he could watch.  It was late fall and...

|ETH-5
Kenneth Shotts, Sheila Melvin
2015

The term “conflict minerals” referred to four minerals—tantalum, tin, tungsten, and gold—that are mined in countries throughout the world, including the Democratic Republic of Congo (DRC).  These minerals, sometimes referred to as the “3TG” minerals,...

|SM232
Stefan Reichelstein, Davina Drabkin
2015

Between 2010 and 2012, SolarCity experienced tremendous growth in an industry that was generally perceived to be struggling.  Many other solar start-ups were failing—Solyndra, which had received a $535M loan from the U.S. government, was...

|HR43
Kathryn Shaw, Debra Schifrin
2015

This 2015 case focuses on the evolution of Box’s management practices as the company grew from a small start-up to an organization with over 1,000 employees in five major locations.  The online file sharing and...

|HR42B
Kathryn Shaw, Debra Schifrin
2015

The 2015 case “Royal Bank of Canada: Transforming Managers (B)” details the success of the manager improvement pilot intervention program discussed in the companion case, “Royal Bank of Canada: Transforming Managers (A).” Within one year,...

|HR42A
Kathryn Shaw, Debra Schifrin
2015

The 2015 case “Royal Bank of Canada: Transforming Managers (A)” discusses programs that the bank put in place between 2011 and 2013 to improve managerial effectiveness.  The case looks at the traits that make good...

|A224
Anne Beyer, Jaclyn Foroughi
2015

As one of the most highly capital-intensive industries, airlines require a substantial investment in physical assets to fund operations. These assets, characterized by property, plant, and equipment (PP&E) on the balance sheet, typically comprise more...

|M355
Harikesh Nair, Sheila Melvin
2015

Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market...

|M358
Harikesh Nair, Allan Thygesen, Jaclyn Foroughi
2015

In late September 2014, Facebook, the world’s largest social network, announced the launch of Atlas, an ad serving and measurement platform that would allow advertisers to target ads to real people using Facebook’s unique user...