Faculty and Research

Stanford GSB faculty members serve the dual mission of rigorous disciplinary research and professional teaching.

Our faculty are recognized experts in the global business community. They’re knowledge creators who rigorously pursue research at the leading edge of their fields. And they’re passionate about developing the next generation of global business leaders.

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Faculty Voices

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Peter DeMarzo
In finance, a lot of things that sound right are actually wrong. The challenge is learning to tell the difference.

Peter DeMarzo

The John G. McDonald Professor of Finance
Rebecca Lester
I love accounting and I also love politics. Tax is the intersection of the two.

Rebecca Lester

Associate Professor of Accounting
Mohsen Bayati
The idea that you could make an impact with mathematics became fascinating to me.

Mohsen Bayati

The Carl and Marilynn Thoma Professor of Operations, Information & Technology
Jeffrey Pfeffer
If power is to be used for good, more good people need power.

Jeffrey Pfeffer

The Thomas D. Dee II Professor of Organizational Behavior
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Recent Publications by Our Faculty

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The Cultural Evolution of Pluralistic Ignorance

Sergey Gavrilets, Johannes Karl, Michele J. Gelfand
Proceedings of the National Academy of Sciences February132026 Vol. 123 Issue 7

The Ideological Paradox of Technologism

Ashley Martin, Shiri Melumad
Journal of Experimental Social Psychology February112026 Vol. 124

Constructing Carbon Abatement Cost Curves

Gunther Glenk, Rebecca Meier, Stefan J. Reichelstein
The Accounting Review February42026
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Featured Books by Our Faculty

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Sports Business Management: Decision Making Around the Globe

George Foster, Norm O’Reilly, Antonio Dávila
New York and London
book-faculty-friction-project.jpg

The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder

Robert I. Sutton, Hayagreeva Rao
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The Bankers’ New Clothes: What’s Wrong with Banking and What to Do about It - New and Expanded Edition

Anat R. Admati, Martin Hellwig
book cover for Arguing About Tastes

Arguing about Tastes: Modeling How Context and Experience Change Economic Preferences

David M. Kreps
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Insights by Stanford Business

Idea Stories Opensearch
February 06, 2026
Written

What Goes Up: Research Results Seem Larger When Framed as Increases

People overestimate the importance of scientific findings presented as increases rather than decreases.
Marketing
February 04, 2026
Written

What a Moonshot to End Extreme Poverty Would Cost

Tapping into economics and computer science, researchers find that the math is tough, but the final price tag is not.
Economics
January 23, 2026
Written

Why Even Well-Known Brands Can’t Stop Advertising

Advertisers must constantly fight to dislodge the competition from the top of consumers’ minds.
Marketing
January 23, 2026
Written

What’s the Price Tag for Preventing an AI Apocalypse?

Like all numbers associated with AI, it’s really, really big.
Technology & AI
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