Learn. Engage. Accelerate. Disrupt.

Immerse yourself in an interactive learning experience that’s powered by technology, fueled by innovation, and taught by tenured GSB faculty.

Stanford LEAD Certificate is a unique 360º learning environment where students and faculty openly discuss, debate, question, challenge, comment, support, and share. It’s an academically rigorous program focused on corporate innovation that includes video lectures, live events, class-wide discussions, small team projects, and direct faculty feedback. One year and 8 courses later, you’ll receive 24 Continuing Education Units (CEUs), and a Stanford GSB Certificate to demonstrate your drive and motivation, skills, and leadership.

Fall Program Dates: September 20, 2016
Application Deadline: August 17, 2016

Spring Program Dates: March 2017
Application Deadline:
February 2017
Program Tuition: $16,000 USD
Program Format: Online

Key Benefits

Gain new skills and strategies and immediately apply what you’ve learned to drive innovation in your organization.

  • Learn business tools and techniques to accelerate and implement change in your organization

  • Collaborate and innovate with a small and select group of peers through team projects, class discussions, and ongoing feedback

  • Iterate and innovate on the job, applying new learnings to real-world business challenges

  • Showcase your success and demonstrate your skills and leadership with a prestigious Stanford GSB certificate

  • Build a valuable network of highly qualified peers from around the globe

Learn and interact with tenured Stanford Graduate School of Business faculty who also teach in our highly ranked MBA program.
Francis J. Flynn

Faculty Director

Peter DeMarzo is the Mizuho Financial Group Professor of Finance at Stanford Graduate School of Business and Faculty Director for Educational Technology. His research is in the area of corporate finance, asset securitization, and contracting, as well as market structure and regulation. Recent work has examined issues of the optimal design of securities, the regulation of insider trading and broker-dealers, and the influence of information asymmetries on corporate investment.

Francis J. Flynn

General Atlantic Professor of Marketing

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS Money Watch, NPR, Science, Inc, and Cosmopolitan.

William P. Barnett

Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations, Stanford Graduate School of Business; and Affiliated Faculty, Stanford Woods Institute for the Environment, focuses on competition within and among corporations and how competition affects the founding, growth, performance, survival, and innovativeness of organizations.

Haim Mendelson

Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management; Co-director of the Value Chain Innovation Initiative

Haim Mendelson leads the School's efforts in studying electronic business and its interaction with organizations and markets, and incorporating their implications into the School's curriculum and research. His research interests include electronic commerce, organizational IQ, product and service pricing and customization, and electronic markets. He has introduced the "Organizational IQ" concept which quantifies an organization's ability to use information to make quick and effective decisions. His papers have been published in leading journals in the areas of information systems, management science, finance, economics, and statistics.

Margaret A. Neale

The Adams Distinguished Professor of Management at Stanford Graduate School of Business, is known worldwide for her research into distributed team and learning environments. Her research interests include decision making, distributed collaboration, team-based learning, negotiation, and team performance. She is coauthor of Negotiating Rationally (Free Press, 1992). She is the Director of the Influence and Negotiation Strategies Executive Program, Director of the Managing Teams for Innovation and Success Executive Program and Codirector of the Executive Program for Women Leaders.

Hau L. Lee

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University where he has taught since 1979. 

Hayagreeva Rao

Atholl McBean Professor of Organizational Behavior and Human Resources; Professor of Sociology (by courtesy), School of Humanities and Sciences; Academic Director, Stanford Innovation and Entrepreneurship Certificate; Director of the Managing Talent for Strategic Advantage Executive Program; Codirector of the Customer-Focused Innovation Executive Program

Hayagreeva Rao has published widely in the fields of management and sociology and studies the social and cultural causes of organizational change. In his research, he studies three sub-processes of organizational change: a) creation of new social structures, b) the transformation of existing social structures, and c) the dissolution of existing social structures. His recent work investigates the role of social movements as motors of organizational change in professional and organizational fields.

Baba Shiv

Sanwa Bank, Limited, Professor of Marketing; Director of the Strategic Marketing Management Executive Program

Baba Shiv's research is in the area of neuroeconomics. His research has predominantly focused on the role of the brain's liking and wanting systems in shaping decisions, consumption experiences, and the memories of these experiences. The nature of the issues that he examines are: Does being denied something make people pursue it more hotly but also simultaneously like it less? Does a wine's price tag price affect the pleasure one experiences?

Baba Shiv teaches courses at the GSB that build on his research interests. Examples of some of the courses that he teaches include "The Frinky Science of the Mind" and "Entrepreneurial Ventures in Luxury Markets."

Jesper B. Sørensen

Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences; Codirector of Executive Leadership Development: Analysis to Action Program; Faculty Director, Stanford Institute for Innovation in Developing Economies; Susan Ford Dorsey Faculty Fellow for 2014-2015

Jesper Sørensen specializes in the dynamics of organizational and strategic change, and their implications for individuals and their careers. His research on firm outcomes has focused on the impact of organizational structure and culture on organizational learning, performance, and innovation. His work on the dynamics of teams has led to new insights concerning how people respond to changes in the racial composition of their workgroups. Currently, Sørensen is engaged in a large-scale project on the determinants of entrepreneurial behavior that examines several previously unanswered questions, such as how work environments shape rates of entrepreneurship.

Sarah A. Soule

Sarah A. Soule is the Morgridge Professor of Organizational Behavior at Stanford Graduate School of Business and Professor of Sociology (by courtesy), School of Humanities and Sciences. She has taught courses with the Stanford and is also Faculty Director for the Executive Program on Social Entrepreneurship.

Stefanos Zenios

Charles A. Holloway Professor of Operations, Information and Technology; Director, Center for Entrepreneurial Studies

Stefanos Zenios is the Charles Holloway Professor of Operations, Information and Technology at Stanford Graduate School of Business and Faculty Director of its Center for Entrepreneurial Studies. His research covers both innovation and health care: he examines innovation as a process with discrete steps and specific outcomes, and studies health care startups and the attributes associated with their success. He designed and teaches Startup Garage, an experiential course in which students apply the innovation processes that drive Silicon Valley’s ecosystem. Zenios also oversees the GSB Venture Studio, a facility enabling graduate students across disciplines to apply classroom learnings to create high-impact ventures.


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    Stanford LEAD Certificate Program: Facilitator Spotlight, Kevin Williams

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    Stanford LEAD Certificate Program: Participant Spotlight, Sarah Hacker

Stanford LEAD Certificate Program: Participant Spotlight, Hosni Zaouali
    Stanford LEAD Certificate Program: Participant Spotlight, Hosni Zaouali
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    Stanford LEAD Certificate Program: Participant Spotlight, Cecilia Hulten
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    Stanford LEAD Certificate Technology Platforms
Who Should Attend
  • Highly motivated professionals from around the world who crave an intense, immersive learning experience from Stanford GSB
  • Professionals who are committed to driving change in their organizations
  • Aspiring leaders from large and small companies who are developing new products, services, and markets or embarking on strategic pivots or cultural changes within their organization
Among the many things that have impressed me about LEAD was how quickly I have been able to apply lessons from the program to help drive meaningful change within my organization. By using the analytical tools and innovation strategy frameworks taught in my classes, I was able to clearly identify areas of my company that were ready for transformation and develop a
change plan.
– Tom DeNapoli
LEAD participant and Director of
Content Strategy (Media Industry)


Technology powered. Innovation inspired.

Stanford’s unique blend of technology platforms brings the intensity, engagement, and academic rigor of Stanford GSB learning to you—wherever you are. We’re employing a suite of cutting-edge technologies that provide self-paced learning, peer group collaboration, and a cloud-based immersive space for interactive group experiences. Our ultimate goal: to create an intimate, demanding, and impactful educational journey, one that gives learners the freedom to chart their own course.

Learn new skills. Apply what you’ve learned. Repeat.

That’s the beauty of the LEAD learning experience. It’s a powerful formula for enacting true change in an organization. With LEAD, you’ll bridge the gap between theory and practice, knowing and doing. Assignments and project work can be tailored to the specific, real-world business challenges your organization faces.

Explore LEAD

Collaborate on small team projects and study groups with peers from around the globe. Gain diverse perspectives
and build sustainable connections.
Participate in real-time, live events and class-wide discussions. With our immersive technology, you’ll always feel like you’re in the front row.
Interact with Stanford GSB faculty, Silicon Valley leaders, guest speakers, though leaders, and luminaries.
Engage with faculty and coaches for questions and direct, individualized feedback.


8 in-depth courses. 200+ hours of relevant content. One year of intense learning.

The Stanford Difference

Drawing on the energy of Silicon Valley, one of the world’s most dynamic centers for business and innovation, LEAD helps you explore new ideas, analyze the issues, and gain fresh insights to create positive change for you and your business. Led by Stanford GSB faculty with an immersive research-based approach to learning, you’ll access the minds who have nurtured and educated the world’s most successful business innovators.


Fernando Contreras
Associate Director, Extended Learning
Phone: +1.650.736.7901