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Bart J. Bronnenberg
Bart J. Bronnenberg
Professor, Marketing
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BartJ.Bronnenberg
Professor of Marketing
Academic Area: 
Marketing

Bio

Bart Bronnenberg is a Professor of Marketing at Stanford Graduate School of Business. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) and Tilburg University (2007-2017).

At Stanford, Bart teaches the marketing core course to MBA students.

Bart’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2003 and 2016 John D.C. Little Best Paper Award. He was also awarded a 2010-2015 grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.

Academic Degrees

  • PhD, Management, INSEAD, 1994
  • MSc, Management, INSEAD, 1992
  • MSc, Industrial Engineering, University of Twente, 1987

Awards and Honors

  • GSB Trust Faculty Fellow, 2017-2018

Publications

Journal Articles

The Probit Choice Model Under Sequential Search with an Application to Online Retailing
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Management Science. November 2017, Vol. 63, Issue 11, Pages 3911-3929.
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
Hannes Datta, George Knox, Bart J. Bronnenberg. Marketing Science. September 11, 2017.
The Formation of Consumer Brand Preferences
Bart J. Bronnenberg, Jean-Pierre Dube. Annual Review of Economics. August 2017, Vol. 9, Pages 335-382.
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela. Marketing Science. September 2016, Vol. 35, Issue 5, Pages 693-712.
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bart J. Bronnenberg, Jean-Pierre Dube, Matthew Gentzkow, Jesse M. Shapiro. The Quarterly Journal of Economics. November 1, 2015, Vol. 130, Issue 4, Pages 1669-1726.
Adolescence and the Path to Maturity in Global Retail
Bart J. Bronnenberg, Paul B. Ellickson. Journal of Economic Perspectives. November 2015, Vol. 29, Issue 4, Pages 113-134.
The Provision of Convenience and Variety by the Market
Bart J. Bronnenberg. The RAND Journal of Economics. November 2015, Vol. 46, Issue 3, Pages 480-498.
Dutch Economists Top 40
Jaap H. Abbring, Bart J. Bronnenberg, Pieter A. Gautier, Jan C. van Ours. De Economist. April 13, 2014, Vol. 162, Pages 107-114.
The Evolution of Brand Preferences: Evidence from Consumer Migration
Bart J. Bronnenberg, Jean-Pierre Dube, Matthew Gentzkow. American Economic Review. October 2012, Vol. 102, Issue 6, Pages 2472-2508.
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Bart J. Bronnenberg, Paulo Albuquernue. Marketing Science. January 2012, Vol. 31, Issue 1, Pages 4-23.
Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories
Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre H. Dube. Quantitative Marketing & Economics. March 2011, Vol. 9, Issue 1, Pages 1-23.
Mapping Online Consumer Search
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Journal of Marketing Research. February 2011, Vol. 48, Issue 1, Pages 13-27.
Do Digital Video Recorders Influence Sales?
Bart J. Bronnenberg, Sigmund E. Edelstone, T. Austin Finch. Journal of Marketing Research. December 2010, Vol. 47, Issue 6, Pages 998-1010.
Online Demand Under Limited Consumer Search
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Marketing Science. November 2010, Vol. 29, Issue 6, Pages 1001-1023.
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
Minha Hwang, Bart J. Bronnenberg, Raphael Thomadsen. Marketing Science. September 2010, Vol. 29, Issue 5, Pages 858-879.
Retrieving Unobserved Consideration Sets from Household Panel Data
Erjen van Nierop, Bart J. Bronnenberg, Richard Paap, Michel Wedel, Philip Hans Franses. Journal of Marketing Research. February 2010, Vol. 47, Issue 1, Pages 63-74.
Brand History, Geography, and the Persistence of CPG Brand Shares
Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre H. Dube. Journal of Political Economy. February 2009, Vol. 117, Issue 1, Pages 87-115.
Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions
Bart J. Bronnenberg, Jean Pierre Dube, Tulim Erdem, Paulo Albuquerque, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun. Marketing Letters. December 2008, Vol. 19, Issue 3, Pages 367-382.
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
Bart J. Bronnenberg, Paulo Albuquerque. Marketing Science. October 24, 2008, Vol. 28, Issue 2, Pages 356-372.
The IRI Marketing Data Set
Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela. Marketing Science. July 2008, Vol. 27, Issue 4, Pages 745-748.
Brand Competition in CPG Industries: Sustaining Large Local Advantages with Little Product Differentiation
Bart J. Bronnenberg. Quantitative Marketing & Economic. March 2008, Vol. 6, Issue 1, Pages 79-107.
Consumer Packaged Goods in the United States: National Brands, Local Branding
Bart J. Bronnenberg, James H. Lorie, Sanjay K. Dhar, Jean Pierre Dube. Journal of Marketing Research. February 2007, Vol. 44, Issue 1, Pages 4-13.
A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification
Paulo Albuquerque, Bart J. Bronnenberg, Charles J. Corbett. Management Science. 2007, Vol. 53, Issue 3, Pages 451-468.

Teaching

Degree Courses

2017-18

MKTG 243: Marketing Management - Accelerated

The objective of this course is to introduce you to modern marketing practice at an accelerated level. Marketing is key to the success of an organization and requires an ability to design and execute a coherent strategy across a number of...

Executive Education & Other Non-Degree Programs

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