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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

February 11, 2014
Written

Sharique Hasan: A Smart Roommate May Be the Key to College Success

A study in Southern India shows that high-performing roommates may have greater influence than friends or study partners.
February 10, 2014
Video

Greg McKeown: Pursue Only What Is Essential

An author and alumnus explains why the many opportunities that come with success can lead to failure.
February 6, 2014
Stanford GSB on Tumblr
Stanford GSB alumni open up about failure and how to move forward after difficult times.
February 5, 2014
Written

Research: The Hidden Benefits of Gossip and Ostracism

A study shows that talking about people behind their backs and voting others "off the island" may actually be good for society.
February 5, 2014
Written

Researchers: How to Create Sustainable Tourism in Rural China

By making key changes to the normal supply chain supporting tourism, a group of researchers look to alleviate rural poverty.
February 4, 2014
Written

How the Digital Age Rewrites the Rule Book on Consumer Behavior

The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
February 3, 2014
Written

How Companies Can Protect Themselves Against Intellectual Property Risk in Their Supply Chains

Experts on supply chain management and intellectual property outline three ways businesses can safeguard their proprietary information.
February 3, 2014
Written

Sam Yagan: "Don't Start a Company Lightly."

The CEO of Match.com discusses leadership, lessons, and "the most important search of your life."
January 31, 2014
Written

Shan-Lyn Ma: "Can the Idea Be Bigger?"

The cofounder of wedding registry site Zola discusses leadership, finding great talent, and the most important values in business.
January 29, 2014
World Economic Forum
A Stanford GSB finance professor discussed actions to improve the safety of the international financial system.