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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

October 14, 2015
Written

Edward Fenster: Operate Out of Your Comfort Zone

The co-founder of Sunrun discusses winning over regulators, and lessons learned.
October 13, 2015
Written

Can Women be Strong Leaders Without Being Labeled “Bossy?”

Attitudes and preconceptions about gender roles are deeply rooted.
October 12, 2015
Written

Seven Myths of Boards of Directors

Should the chairman always be independent? Do CEOs actually make good directors?
October 8, 2015
Written

Will Facebook Replace Traditional Research Methods?

Social media offers researchers a window into the human experience.
October 6, 2015
Written

Are Earnings Reports Obsolete?

It’s easier than ever to find up-to-the-minute data on companies. So why are investors in love with old-fashioned financial statements?
October 6, 2015
Written

Mark Leslie: Putting the “We” in Leadership

Being a leader isn’t about being the smartest person in the room.
October 5, 2015
Written

How to Mitigate the Downside of Success

Innovative companies often see creativity dwindle over time.
October 2, 2015
Written

Corvette Chief Engineer on Why You Won’t See a Self-Driving Sports Car

With 37 years at GM, Tadge Juechter offers a long-view perspective on the auto industry.
October 1, 2015
Written

Gil-li Vardi: Can Businesses Learn from Military Strategy?

A military historian says organizational assumptions are rarely correct.
September 29, 2015
Written

How to Stay Rational When the Markets Go Crazy

Four guidelines for surviving and thriving in the current volatility.