participants learning about big data analytics in a Stanford Executive Education program

Improve decision-making and solve key business problems by harnessing the power and potential of your data.

Big data can make a big impact on your business — if you collect it wisely and use it strategically to solve your most pressing problems. It can also help you gain and maintain a competitive advantage. That’s what Big Data, Strategic Decisions: Analysis to Action will help you do. After an intense week spent learning conceptual frameworks, discovering practical applications, and collaborating with data scientists on real-world simulations, you’ll return Monday morning confident and ready to partner with your data team to make more informed decisions by making better use of your data.

Taught by faculty from Stanford Graduate School of Business and the School of Engineering, this experiential program blends the science of data analytics with the business of decision-making. It’s thoughtfully designed for non-technical business leaders who want to understand and use data more effectively to make an impact across their organization — from finance and marketing to HR, operations, and supply chain.

Key Benefits

Understand how to make data-driven business decisions to drive strategic initiatives and gain a competitive advantage.

  • Get a big picture view of data analytics and how it can create value across every facet of your business — HR, finance, marketing, supply chain, and more.
  • Learn conceptual frameworks and tools and practice data simulations to enhance business decision making and improve your organization’s ROI on data.
  • Uncover data’s hidden or unexpected connections, correlations, patterns, and trends to drive better decisions.
  • Apply design thinking and Agile methodologies to develop big data solutions that are practical and deliver value.
  • Learn how to partner with your data scientists to generate insights from current data and identify new data sources to solve business problems.
  • Network with peers from diverse industries and functional areas to learn fresh ideas for using data more effectively.

Who Should Attend?

  • Senior-level executives who understand the importance of data in their organizations and want to harness it for greater competitive advantage
  • Decision makers — from any size company, any industry, and any country — who work with internal or external data analytics teams
  • Ideal for those with little or no technical expertise in data analytics

16 Jul 2023 – 21 Jul 2023

In-Person | Stanford, CA | US $14,500


05 Jun 2023

Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged.

The program fee includes tuition, private accommodations, all meals, and course materials.

Payment is due upon admission. Your space is secured upon receipt of full payment.

Awarded Upon completion

Certificate of completion


Donna Obeid
Associate Director, Programs Executive Education
Video Introduction
Video Introduction
Meet faculty director Paul Oyer, and hear how Big Data, Strategic Decisions will help you harness the power of data analytics to improve decisions, gain a competitive edge, and enhance your company’s performance, products, and processes.

Learn More About the Program

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Review all eligibility requirements, and learn about the application process.

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Paul Oyer
The Mary and Rankine Van Anda Entrepreneurial Professor and Professor of Economics
Senior Associate Dean for Academic Affairs

Associated program Topics