Program participant using a laptop

Discover the business side of data and learn how to ask the right questions to inform decision making and improve business outcomes.

Data is a vital tool for business leaders — if, and only if, you know the right questions to ask to collect unique and relevant data for your business. That’s what Data-Driven Decision Making is all about. We focus on the practical and tactical business side of data and how to make good decisions using it. You’ll leave with real-world insights and tools to strengthen collaboration with data science teams and ensure that the data you collect reflects your business operations and goals. This essential Stanford Intensive live online program has profound implications for almost every business decision — from hiring and pricing to marketing and resource allocation.

Key Benefits

Ensure that your data is an asset you can use with confidence to create competitive advantage.

  • Communicate more effectively with data teams to capture and analyze data that reflects business operations
  • Learn what to do with the data you have and collect new data to reduce uncertainty
  • Maximize your ROI on data by avoiding costly and unnecessary analytics and team expenditures 
  • Explore the potential and limitations of big data, machine learning, and artificial intelligence

Who Should Attend?

Mid- to senior-level professionals across functions and industries who rely on data to make key business decisions. No technical expertise required

02 Oct 2023 – 05 Oct 2023

Online | Registration Price: US $1,950


The application is closed.

Payment is due upon registration. Your space is secured upon receipt of full payment.

Awarded Upon completion

Certificate of completion


Angel Dodson
Associate Director, Programs Executive Education
Stanford Graduate School of Business Campus

Learn More About the Program

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Paul Oyer
The Mary and Rankine Van Anda Entrepreneurial Professor and Professor of Economics
Senior Associate Dean for Academic Affairs
Mohsen Bayati
Professor of Operations, Information & Technology

Associated program Topics