BP256C
Robert Burgelman
1991
This case presents Intel’s strategic situation after the 1985 decision to exit the DRAM (dynamic random access memory) business. The decision marked a critical transition point for Intel since the company invented DRAMs and had historically viewed itself…
BP256B
Robert Burgelman
1991
This case describes Intel’s situation in late 1984 and the implementation issues faced by Andrew Grove, Intel’s COO, and Intel’s top management at that time.
SM49A
Robert Burgelman, Bruce Graham
1991
Describes Intel’s Hood River project, a new business venture within Intel which sought to establish a market presence for the PC in the living room. Describes the actions of people at different levels in the organization, including the project leader, his…
RE126
Peter C. Kremer, William C. Lazier, L. A. Snedeker
1991
A major corporation is considering its various alternatives to meet its long term corporate headquarter facility needs. These alternatives include continuing to lease existing facility; purchasing existing facility; purchasing a new facility; and…
SI101
Jon Abbott, Robert Augsburger, Ivy Miliman
1990
“If the cable companies choose to drop our stations from their systems, how can we reach the public with quality television programs? We can’t serve our communities if people can’t find us.” Anthony (Jony) Tiano, president of KQED, Inc., was increasingly…
SI100A
Robert Augsburger, Gordon Bloom
1990
In the spring of 1985, Thomas Armstrong, Director of the Whitney Museum in New York and the Whitney Board announced a plan to expand the museum’s existing facility. Armstrong considered the expansion vital to the mission of the museum - “to collect…
DS88A
J Michael Harrison, Michael T Pich
1990
In January of 1986, managers of American Semiconductor, Inc. (ASI)
received a memorandum that signalled a new era for the chip-making giant.
Looking back on the event a year later, Phil Olsen, the corporate director of
Management Information Systems…
BP265
John Roberts
1990
Within two years from 1987 to 1989 Sony Corporation spent $7 billion to acquire CBS Records and Columbia Pictures Entertainment as “software” complements to its “hardware” base in consumer electronics. The case describes the company history the consumer…
PM27
R. Augsberger, J. Pharriss
1989
OIT78A
Charles Bonini
1989
Amalgamated Food Products (AFP) marketed a meat loaf mix under the brand name “Quality Kitchens.” Sally Franklin, who had recently joined AFP as brand manager, was responsible for Quality Kitchens. Her first task was to prepare a sales forecast and a…
DS83
Macon Finley, J Michael Harrison, Charles Holloway
1989
Hewlett-Packard (HP) was founded in 1939 by William Hewlett and David Packard, with headquarters in Palo Alto, California. The company developed, manufactured and marketed precision electronic equipment. In 1983, HP had 30 plants and 200 sales offices…
DS84B
Charles Bonini
1989
More detailed regression analyses of the data from the (A) case are presented, and a series of questions raised about interpreting these results.
DS84A
Charles Bonini
1989
Quality Kitchens is a meat loaf mix marketed in western U.S. A new brand manager must come up with a marketing plan for the product. Historical data on past sales, advertising, promotion and economic conditions is available. Preliminary regression…
DS87
David Paul Grant, J Michael Harrison, Christopher Loch
1989
Manzana Insurance was founded in Sebastopol, California, in 1902 and originally specialized in orchard and farm insurance. Following the San Francisco earthquake and fire of 1906, however, the company saw an opportunity to expand its business throughout…
BP254
Robert A. Burgelman, Gerard J. Beekman
1989
Robert Adler, President of 81C Pen, was considering the pros and cons of BIC’s imminent move to introduce the disposable razor in the United States. BIC Pen Corporation (C) follows the two Harvard cases: BlC Pen Corporation (A) and (8), Nos. 9-374-305 and…
SB102
Harold Grousbeck, David Dodson
1987
The case discusses the trials and eventual success of two young Harvard MBAs who chose to purchase a company immediately upon graduation from their MBA program. Having no assets of their own, Kirk and Jamie raised a search fund to meet expenses during…
BP242D
Robert Burgelman
1985
During the next years, Gamma Corporation tried to consolidate its various activities and tried to strengthen its overall position by realigning its portfolio of businesses. Businesses that were shown to be unrelated to Gamma’s basic direction or were…
BP242C
Robert Burgelman
1985
This case described the strategic and managerial issues confronting the medical equipment venture as it grows and reaches a mature stage of development. Issues of strategic positioning in multiple product markets and organizational development need to be…
BP242B
Robert Burgelman
1985
This case records the views and reactions of the entrepreneurial manager, in retrospect after he has left the new venture.
BP240
Robert Burgelman
1985
Started as a small computer company in 1957, Control Data had by 1983 become a $4.6 billion company of mainframe computers, computer services, computer peripherals, and financial services. One of the few companies to diversify away from mainframes during…
DS81
Macon Finley, J Michael Harrison
1984
Hewlett-Packard (HP) was founded in 1939 by William Hewlett and David Packard, with headquarters in Palo Alto, California. The company developed, manufactured, and marketed precision electronic equipment. In 1983 HP had 30 plants and 200 sales offices…
BP242A
Robert Burgelman
1983
In January 1977, Daniel Burns, the newly appointed Director of Gamma Corporation’s New Venture Division, was preparing for a meeting with Dr. Franz Korbin, the new business development manager. Burns had asked Korbin to come to the meeting with…
M157R
E. Abell, C. Johnson
1978
123456
Andrea Frazzini;Lasse Heje Pedersen;David Kabiller
1975
Here is the abstract.
