BIC Pen Corporation (C)

BIC Pen Corporation (C)

By
Robert A. Burgelman, Gerard J. Beekman
1989|Case No.BP254

Robert Adler, President of 81C Pen, was considering the pros and cons of BIC’s imminent move to introduce the disposable razor in the United States. BIC Pen Corporation (C) follows the two Harvard cases: BlC Pen Corporation (A) and (8), Nos. 9-374-305 and 9-374-306. These cases provide for strategic
analysis and recommendations.

Learning Objective
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