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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

May 26, 2015
Written

Paul Auerbach: Lessons from the Disaster Zone

A Stanford doctor who’s worked in Nepal and Haiti explains what leaders should know before the next natural disaster strikes.
May 22, 2015
Video

Jesper Sørensen: How to Be a More Strategic Leader

A professor of organizational behavior explains why strategic thinking is key to taking an idea to the next level.
May 22, 2015
Written

Kate Bundorf: What Really Drives Medical Treatment Decisions?

Money matters, but it’s only one part of a complex system of influences.
May 21, 2015
Written

Why Social Movements Should Favor Collaboration over Confrontation

What the Nature Conservancy can teach other groups fighting for social change.
May 20, 2015
Written

Matt Abrahams: Become a Better Virtual Communicator

An expert on public speaking explains how online technology changes the way we communicate.
May 19, 2015
Written

Anat Admati: Are Banks Safe Now?

A scholar and a former regulator both warn that safeguards are lacking to prevent another financial crisis.
May 19, 2015
Written

Steven Callander: How to Make States “Laboratories of Democracy”

A Stanford professor argues that state innovation needs a federal nudge.
May 18, 2015
Written

Khaled Naim: “You Can’t Do it Alone”

The founder of a logistics software company discusses creativity, the Middle East, and the best path to decision making.
May 14, 2015
Written

Pedro Gardete: Should Competitors Share Information?

Information-sharing can help better predict market ups and downs.
May 13, 2015
Written

Dawoon Kang: “I Want to Make the World a More Loving Place”

The cofounder of an online matchmaking service discusses the value of teamwork, rapid iteration, and perseverance.