SM27
Thomas Hellmann, Jeff Blackburn, Stephanie Kozinski, Matthew Murphy
1996
Symantec includes acquisition of entrepreneurial companies as part of its growth strategy. This case examines the motivation for each party to engage in the transaction and focuses on how Symantec manages the process of the acquisition, from the initial…
SM26
Paul Pfleiderer, Thomas Hellmann
1996
This study critically analyzes the involvement of the U.S. commercial banking sector in the provision of funds and financial services to the U.S. venture capital industry.
SM24A
Robert Burgelman, Carrie Oliver
1996
Discusses the strategic challenges facing Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. Addresses the evolution, competitive environment, and key trends in the industry, as well as the position and…
P20B
David Baron, Michael Ting, Keith Krehbiel, Erik Johnson, Daniel P. Kessler
1996
This case focuses on non-market strategy formulation by a high technology company to obtain a congressional directive requiring the Federal Communications Commission (FCC) to establish an open architecture standard that would allow its control network…
P20A
David Baron, Michael Ting, Erik Johnson
1996
This case focuses on nonmarket strategy formulation by a high technology company to obtain a congressional directive requiring the Federal Communications Commission (FCC) to establish an open architecture standard that would allow its control network…
OIT20
Charles Bonini
1996
Global Financial, a subsidiary of a major heavy equipment manufacturer, makes loans to customers for purchases of the parent company equipment. Global Financial’s loan application process is the major subject of this case. Customers are unhappy with the…
OB33
Joanne Martin, Debra Meyerson
1996
Consists of eight separate parts. These parts can be used separately, a few at a time, or all eight at once. Link.Com: A Silicon Valley Legend is a short introduction that provides a brief overview of the company. Link.Com is a large, multinational…
M286
Chuck Glew, Rajiv Lal, Mark Lotke, Mario Palumbo, Marc Schwartz
1996
ETrade pioneered the electronic deep-discount brokerage business and experienced phenomenal growth by making extensive use of technology to achieve significant cost advantages over traditional firms. ETrade’s strategy has been to pass these cost savings…
M284B
Mitchell Kristofferson, Rajiv Lal
1996
The transition to value pricing required changes in product development as well as in the roles of brand managers and the sales force, and coincided with a significant drop in both shipments and sales. In championing such a radical change, Durk Jager had…
M284A
Mitchell Kristofferson, Rajiv Lal
1996
Executive vice president Durk Jager was convinced that the huge sums being spent on trade and consumer promotion could be put to better use, and that P&G should overhaul its pricing strategy to one of consistent list prices with little, if any…
M283
Rajiv Lal, Doug Okun
1996
News that Wal-Mart, the biggest, most powerful retailer in the world, was entering the Canadian market with an instant presence by buying 122 Woolco stores caused pandemonium at Hudson’s Bay Co. (HBC) and its Zellers discount chain. Faced with the…
M282
Rajiv Lal, Jennifer Lawrence, Josie Parr
1996
Orchard Supply Hardware (OSH) built a successful business in the northern California home improvement market. Despite strong competition in the industry, OSH had clearly defined its position and was able to stay in the market with dominating players such…
GS4
Toni Cupal, Hau Lee, Steven Plous
1996
In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing…
GS14A
Seungjin Whang, Hau Lee, G. Schmidt
1996
Case (A) deals with logistics and incentives at Tong Yang Cement.
F249
James Van Horne
1996
The Marriott case provides a springboard for general discussion of corporate restructuring and the creation/destruction of value. The central issue is the transfer of wealth from bondholders to stockholders, and whether it is proper for a company to…
F248
J. Van Horne
1996
This case involves a Treasury bill auction and the bidding for bills by a recognized, primary security dealer. The procedures involved in a Treasury action are described as are possible bidding strategies. Factors influencing a bid, including supply, Fed…
F247
James Van Horne
1996
This case concerns the long-term financing of a large advertising firm. The financing alternatives are: utilization of bank lines of credit; a private placement term loan; 20-year debentures in the public market; and common stock. The company is burdened…
E32
John Glynn Jr., Brian Keare
1996
This case chronicles Trident Health, a British medical information company founded in April 1993 by Stan Shepherd and his partner Ray Jordan. The relationship between Stan and Ray began as an informal consulting partnership, as they attempted to…
E31
H. Grousbeck, Brian Keare
1996
This case chronicles the story of the founding, life, and demise of Sierra Expressway, a small regional airline in California. It starts with the story of Dan Brumlik’s efforts to get Sierra Expressway off the ground and recruiting an initial management…
E30B
H. Grousbeck, Brian Keare
1996
The B case relates how this crisis was resolved and the aftermath of the IPO.
E30A
H. Grousbeck, Brian Keare
1996
This case describes the story of StorMedia, from its acquisition by Bill Almon to its going public only a short while later. The first part of the case describes the acquisition of the company and the readers are asked to evaluate Almon’s execution of…
E28
H. Grousbeck, B. Keare
1996
This case describes the formation and growth of Ariel Capital Management, a money management firm owned and operated by a charismatic African-American leader. The case gives some background on the founder and the origin of the firm, as well as its…
OIT16A
Charles Holloway
1996
Sun’s strategy is to identify 2-3 key leading edge differentiators for its products and standardize elsewhere, leading it to outsource the bulk of its manufacturing. Issues surrounding this strategy include: 1) selecting responsibilities within the…
OIT15
Haim Mendelson, P. Afeche
1996
The Internet has evolved over time from a specialized research and education network to the backbone of electronic commerce. The seemingly chaotic structure of the Internet, the cyberspace culture and the Internet’s technical specifications can be better…
