SPM53A
George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014
Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning on these topics by recounting Billy…
E513
Jonathan Levav, Yin Li
2014
This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After…
E496
Robert Chess, Yin Li
2014
The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has…
M348C
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit…
M348B
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company…
M348A
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on…
E520
Robert Siegel, Yin Li
2014
The case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project to give back…
E526
Robert Sutton, Hayagreeva Rao, Rebecca Hinds
2014
After a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They…
E511
H. Irving Grousbeck, Jason Luther
2014
It was March 2013 and one week after James Browder’s sixth board meeting as CEO of Aegis Systems Corp. (Aegis), a vendor management software provider based in Birmingham, Alabama. As Browder sat at his desk, pen and notepad before him, he reflected on…
SPM52
George Foster, David Hoyt
2014
Through the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses were closing than opening. Players…
E461
Jim Lattin, Kirk Bowman, Justin Kiessig
2014
The Trunk Club: Hiring, Motivating, and Managing A Sales Team case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Five sections compose the main body of the case. The…
IB107
Condoleezza Rice, Amy Zegart, Jessica Renier
2014
Examines a hypothetic challenge facing a telecom company as it enters a frontier market that is undergoing political changes.
E509
John Glynn, Tim Hsia
2014
The case provides an overview and history of women in venture capital. The case examines the lack of funding that female entrepreneurs have had in the past. The case focuses on 4 women at venture capital firms: Sharon Wienbar (Scale VP), Joyce Chung…
SM223
Glenn R. Carroll, David Hoyt
2014
In 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance…
SM219
Robert Burgelman, Debra Schifrin
2014
In 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS)…
OB88
Sarah A Soule, Davina Drabkin
2014
Melissa Stepanis, deal team leader for Silicon Valley Bank’s (SVB) New York tech lending group, had been on maternity leave. When she met with her manager to discuss her anticipated return to work, she was not ready to come back. Not wanting to make…
E505
Peter Ziebelman, Pamela Yatsko
2014
A swelling current account deficit, ballooning interest rates, and a plunging currency: These were just some of the worrisome trends in India that Krishna ‘Kittu’ Kolluri contemplated on his 20-hour return flight from Mumbai to Silicon Valley in September…
E484
Jim Ellis, Justin Randolph
2014
The case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition.
The case provides an overview of Luke Tashie’s background, his…
GS83
Hau Lee, Christopher Tang
2014
As the world population exceeded 7 billion by the end of 2011, various agencies working to alleviate poverty had come to a general consensus that pure charity was not a sustainable solution. In the absence of venture capital and angel investors in…
GS82
Hau Lee, Christopher Tang, Jawad Masood
2014
In 1984, Trung Dung fled political persecution in Vietnam, the country of his birth, to arrive in the United States as a refugee with only $2 in his pocket. Over the next two decades, he proved his mettle as one of the most astute and successful…
E448
David Miller Dodson
2014
1. Decision to transfer an African American employee to a different shift at the request of a customer that is uncomfortable with the employee’s race.
2. What, if anything, to do about promoting an existing employee to become the protagonist’s…
IDE05
Hau Lee, Michael Kennedy, Jonathan Elist
2014
After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to…
L22OS
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland, Felicia Williams Cosey, Collins Dobbs, Kim Latypov
2013
This is a role-play case, intended for use in a leadership development course for MBA students. The case has six roles, three each for students playing Headquarters- and Overseas-based managers. There are two versions of the case, one for students playing…
L22HQ
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland, Felicia Williams Cosey, Collins Dobbs, Kim Latypov
2013
This is a role-play case, intended for use in a leadership development course for MBA students. The case has six roles, three each for students playing Headquarters- and Overseas-based managers. There are two versions of the case, one for students playing…
