M318
Meredith Jensen, James Lattin
2009
With the competitive 2007 holiday season approaching, Gary Hawkins (CEO of Green Hills Market, an independent grocery retailer in Syracuse, NY) was looking for a promotional program that would keep his best customers coming to Green Hills for all of their…
SPM38
George Foster, David Hoyt
2009
The sport of cricket is an obsession in India, the country that is the most important economic force in the cricket world. In 2007, top-level cricket was played primarily by national teams. Domestic leagues were controlled by national governing bodies…
P60A
Nathan Blair, Saumitra Jha
2009
Jet Airways (A) is the case of a formerly rapidly growing, highly successful Indian airline that is now faced with the need to reduce expenses, namely in the form of salary cost reductions. The case provides a background on Jet Airways, including its…
P72
Daniel Kessler, Sara Leslie
2009
In 2002, the Bush Administration launched the Hospital Quality Initiative, which was intended to improve quality through accountability and public disclosure and to “empower consumers with quality of care information to make more informed decisions about…
OB73
Jeffrey Pfeffer
2009
Zia Yusuf, a Pakistani graduate of Harvard Business School in 1998, joined SAP, a high technology software company, in 2000 after working first at Goldman Sachs. Although Yusuf had no technical background nor ever worked in sales, marketing, or software…
SPM40F
George Foster
2009
A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the…
SPM40D
George Foster
2009
A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the…
SPM40B
George Foster
2009
A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the…
OB75
Jeffrey Pfeffer
2009
In July, 2009, Jeffrey Pfeffer, a professor at the Graduate School of Business at Stanford University, received an e-mail. The two co-founders and joint co-CEOs and their colleagues at Orange Kimono Software were struggling with their pay system. Orange…
SM182
Robert Burgelman, Maalika Manoharan
2009
Zuora Inc. is a leading startup company in the Software as a Service (SaaS) billing and payments area, which needs to strategically position itself in the face of the emergence of Cloud Computing. CEO Tien Tzuo and his team must identify the market…
OB73V
Jeffrey Pfeffer
2009
Zia Yusuf, a Pakistani graduate of Harvard Business School, joined SAP, a high technology software company, in 2000. Although Yusuf had no technical background nor had ever worked in sales, marketing, or software development, he moved up rapidly at SAP…
OB72
Jeffrey Pfeffer, Megan Anderson
2009
Kimberly-Clark in the Andean region had hit a performance plateau. Five years prior, Sergio Nacach had taken over as general manager for the region and had embarked on a cultural transformation to build a winning culture centered on the people who worked…
SM180
Robert Burgelman, Webb McKinney, Philip Meza
2009
ProCurve is Hewlett-Packard’s computer networking business. HP was a very early participant in computer networking, creating and selling networking software and hardware before most of today’s networking giants such as Cisco were founded. However, for…
SPM40E
George Foster
2009
A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the…
SPM39A
Antonio Davila, George Foster, Norm O'Reilly
2009
This case traces the Anaheim Ducks of the National Hockey League through three distinct eras, beginning with the teams founding and initial success (1992-1997), through a period of ownership turmoil and financial loss (1998-2004), and then new ownership…
OIT93
Leon Chen, Erin Palm, Stefanos Zenios
2009
This case describes the origins and evolution of Athenahealth, a healthcare IT company focused on administering claims and payments between payers and providers. The company began as a network of Ob/Gyn clinics in the San Diego area and evolved into a…
SI115
Hau Lee, Erica Plambeck, Maria Shao
2009
The Institute of Public & Environmental Affairs, founded and led by prominent Chinese environmentalist Ma Jun, was a small non-profit organization with an outsized mission. The Beijing-based group aimed to be a catalyst in “greening” China’s…
SI109
Victoria Chang, Debra Meyerson
2009
Green Dot was a charter management organization (CMO) based in Los Angeles, California (L.A.), a city that housed the second-largest school district in the country. The Los Angeles Unified School District (LAUSD) was known for its largely ethnic student…
M323B
Jennifer Aaker, Victoria Chang
2009
Case study B for How to Tell a Story contains various storytelling exercises.
Also see M323A: How To Tell A Story (A).
M321
Jennifer Aaker, Victoria Chang
2009
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican…
M323A
Jennifer Aaker, Victoria Chang
2009
Stories are all around us. Stories move us, make us feel alive, inspire us to be more than we would be otherwise. Our appetite for stories is a reflection of the basic human need to understand patterns of life — not merely as an intellectual exercise…
SM175
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
The case covers and analyzes the major players in the Electric Car Industry, with a focus on the United States and China. The case looks at start-ups and incumbent automakers, battery makers, retrofitters, utility companies and the government. In 2009…
SI110
Glenn Carroll, Maria Shao
2009
In 2008, Maria Yee Inc. occupied a unique position as a premium “green” household furniture maker with two direct-owned factories in China and distribution through several large U.S. retailers. Yee, a Chinese-born entrepreneur in California, founded her…
SM183
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
This case covers the coal industry and clean coal initiatives in the Unites States and China. Coal is a crucial source of global energy, but coal-fired plants are environmentally unfriendly and are a major contributor to greenhouse gas emissions. One way…
