P23B
David Baron, Chris Watts
1997
In 1996 Silicon Valley companies and their leaders organized a successful campaign to defeat a ballot initiative that would have circumvented federal law and made securities fraud lawsuits, which the companies believed were largely frivolous, easier to…
P23A
David Baron, Chris Watts
1997
In 1996 Silicon Valley companies and their leaders organized a successful campaign to defeat a ballot initiative that would have circumvented federal law and made securities fraud lawsuits, which the companies believed were largely frivolous, easier to…
P22
David Baron, Michael Ting
1997
Focuses on the nonmarket strategy of a high technology company to influence European standard setting for control networks. Echelon Corp. is a small, privately-held company located in Palo Alto, CA that produces open architecture control networks-…
OIT19
J. Michael Harrison, Charles Holloway,
1997
AlphaTech’s manufacturing strategy was to use one of the firms specializing in contract manufacturing - firms that sell manufacturing capabilities.
OIT16B
Charles Holloway,
1997
Sun faces several risks in its supplier relationships, including: i) Technological risk (with sourcing, will Sun lose or misdirect its internal technological capabilities?); ii) Product risk (in cooperative development projects, who is responsible for…
M292A
Donnel Briley, Sonya Grier
1997
Examines the situation facing a group of representatives from the private, public, and nonprofit sectors attempting to increase the diversity of business school faculties. Focuses on the issues faced in mid-1994 by the KPMG Peat Marwick Foundation and its…
M291
Ann Chard, Miklos Savary
1997
John Peetz, Ernst & Young’s chief knowledge officer, reviews the results of his six-year effort to build a firm-wide knowledge management (KM) system. The case goes through the short evolution of Ernst & Young’s KM system and describes in detail its…
M290
Robert Pedrero, Miklos Savary
1997
David Bechhofer, a partner responsible for Bain & Co.’s marketing strategy, faces a dilemma: Traditional marketing is foreign to Bain’s corporate culture (which is rather based on customer relationships), yet the firm cannot ignore traditional marketing…
M289B
Sonya A. Grier, Carrie D. Culp, Callie M. Stivers
1997
Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The…
M289A
Sonya A. Grier, Carrie D. Culp, Callie M. Stivers
1997
Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The…
M287
Constance Bagley
1997
Explores a variety of legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the United States, Europe, and Japan by a fictitious U.K. company, Zeus Electronics, PLC, with sales of £12 billion. Antitrust and…
HR5
Jeffrey Pfeffer
1997
George Zimmer, CEO of the Men’s Wearhouse, is considering what has made the firm so successful; what, if anything, it should do differently to continue to succeed; and how to manage its growth and culture as the firm expands in the very competitive men’s…
GS9
Hau Lee, Seungjin Whang, G. Schmidt
1997
This case describes the complex legacy information systems which supported HP’s NADO organization, and the implementation of SAP R/3 software as a replacement. The SAP R/3 software system will be used to support sales and distribution, production planning…
E40
Harold Grousbeck, N Mansour
1997
The case covers the leverage buy-out of an outdoor advertising company by Hellman & Friedman and Karl Eller. Eighteen months after it is bought, the investors are faced with the choice of going public or selling to a strategic buyer. The case also…
E36
Harold Grousbeck, N Mansour
1997
The case reviews the efforts of Barry Schneider as he attempts to consolidate the carpet installation industry. Other issues include Board of Directors, financings, and decision to sell.
E239
Constance Bagley, Rakesh Khanna
1997
Examines several legal issues faced by Samantha Fine, the CEO of Next Step, a software concern that is focused on the World Wide Web and planning an initial public offering. Describes Fine’s computer-related experience prior to founding Next Step and…
E2
H. Grousbeck, Nick Mansour, L. Snedeker
1997
Reviews the start-up and growth of Gordon Biersch, a brewpub chain. As the case ends, the founders want to roll out the concept nationally and are considering the issues of organizational design and financing. They are also considering selling a majority…
SM69
R. Burgelman, T. Tzuo
1997
Examines this broadband technology.
M278
Rajiv Lal, Sanjay Sood
1997
Arthur C. Martinez, newly appointed CEO of Sears Merchandise Group, must decide how to turn around Sears’ slumping retail sales performance. After decades of dominance, Sears had lost its top retailing position to Wal-Mart. Martinez’s task is to determine…
SM19A
Robert Burgelman, J Kolotouros, J Maggioncalda
1997
Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a…
A157
Mary Barth, Linda Bethel, Evelyn Hu, Paul Reist
1997
Quaker Oats acquired Snapple less than one year ago for $2 billion. Snapple’s sales were declining, calling into question the value of the $1.3 billion in goodwill Quaker Oats had recognized at the acquisition. Quaker Oats management needs to decide what…
EC15
Garth Saloner, A Michael Spence, James McJunkin, Todd Reynders
1997
This business case study focuses on Cisco’s strategy of using acquisitions and alliances to gain access to world-class technologies and people. In June 1997, Mike Volpi, vice president of business development, was considering how Cisco Systems, based in…
SM28B
Thomas Hellmann, Wassilis Chamalidis, Giuseppe Curatolo, Michael Schmier
1996
After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against.
This case is available for purchase from ECCH.
SM28A
Thomas Hellmann, Wassilis Chamalidis, Giuseppe Curatolo, Michael Schmier
1996
After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against large competitors in the maturing market for intraocular lenses. Joe Rossi not only changes the domestic…
