Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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In the process of searching for a preschool for his son, Sepandar “Sep” Kamvar realized the ideal school he was envisioning did not yet exist. He decided to start a school that would serve to connect those involved in the school both to themselves and…
This case presents the challenges facing BMW and Toyota in choosing how to address the divergence between the Trump administration and the State of California’s standards over U.S. Corporate Average Fuel Economy (CAFE) standards. The case provides…
Novetex, one of the world’s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations, and its main factory was in Zhuhai, in southern China. But…
This case provides a study of Stephen Curry’s journey as a model for how to “Ruin the Game” in your own life. It doesn’t require that you lead a championship basketball player as one of the best players in history to have massive impact, you only need to…
Erste Group (“Erste”), one of the largest financial services providers in Central and Eastern Europe, faced a rapidly changing business environment in 2019: fintech startups were unbundling retail banking services as consumers’ expectations for service in…
Zūm Services, Inc., a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company’s initial model in the San Francisco Bay area was to offer families trusted transportation options for…
Topgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened in 2000 northwest of central…
One of the more common mistakes in the hiring process is failing to offer vigilant, clear, and supportive onboarding for new hires. Too often, managers celebrate the moment a candidate accepts an offer but forget that onboarding is as important to…
One day in 1671, Christopher Wren, at the time the most famous architect in the world, came across three bricklayers working to rebuild St. Paul’s Cathedral after it had burned to the ground following the Great Fire of London. Wren asked them each, “What…
An unwillingness to invest the time is the primary reasons people cut corners on the hiring process. Yet, saving time is a poor trade-off. We estimate that the round-trip for an unsuccessful hire—when taking into consideration the time required to…
This case focuses on Cindy Padnos’s and Aileen Lee’s experiences founding their own VC firms. It introduces some of the tradeoffs and challenges facing both founders. In particular, the case highlights some of their early investing experiences as women…
In December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot…
GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads did…
GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads did…
