Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Leading with Humor: Bare, August Capital, Second City
“Leading with Humor” explores two major themes: 1) Why businesses should embrace and foster humor in the workplace, and 2) how individuals can bring humor and levity into their own organizations. The first section details the research on the benefits of…
Zuora in 2017: Leading the Subscription Economy Revolution
Innovium 2018
Stride: The Early Sales Decisions
Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized…
Avon
Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the helm, Jung tripled the company’s profits, modernized its culture and was…
Power of Levity to Activate People in the Face of Gravity with Jenn Bane, Cards Against Humanity
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
Humor in Physical Space Engages A Mindset of Levity with Gregg Spiridellis, JibJab
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
Using Humor to Break the Status Barrier with Dick Costolo
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
On Humor and Honey Badgers with Steve Reardon, Bill4Time
Steve Reardon, CEO of Bill4Time, loved a good practical joke. But humor was more than just a side passion—it helped shape how Reardon operated as a CEO, and helped define the office culture he hoped to build. While most people might assume that…
Privateer Holdings: Navigating a Rocketing, But Complex, Cannabis Marketplace
Box: From Seed to IPO
StyleSeat
Arterys
Bigger Than Bullsh*t with Brian Fugere, Deloitte
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the…
Humor Ignites Positive Action in Dark Times with Eric Gurian, Stand for Rights
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the…
Using Humor to Launch a Company with Sara Blakely, SPANX
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the…
Sonos in 2017: Non-Founder CEO Transition and Change Management
MongoDB
Stanford Management Company in 2017: Venture Capital and Other Asset Allocation
Greg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford’s $27 billion endowment to allocate to early stage capital, taking into account the various pro’s and con’s of that allocation.
Camino Therapeutics (A)
In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized but based…
Camino Therapeutics (C)
In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized but based…
Camino Therapeutics (D)
In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized but based…
Camino Therapeutics (B)
In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized but based…
Leila Janah
Podcases: Case Studies, Reimagined