OB105
Charles O’Reilly, Sheila Melvin
2020
Intel established the Emerging Growth and Incubation (EGI) Group in 2018 with a charter to build a disruptive innovation engine. The EGI Group was seen as essential—even existential—for Intel to expand beyond its core business, find new ways to add…
E723
Steve Ciesinski, Howard Rosen, Jason Luther, Steven Truong
2020
In recent years the world has witnessed a growing wave of entrepreneurial ventures in developing economies. CB Insights reports as of March 2020, developing economies have produced 160 unicorns, equivalent to 35 percent of all unicorns in the world. Much…
E742
David Dodson, Imogen Mansfield
2020
Robin Mohapatra acquired NCFDD, a for-profit online professional development company serving universities and their faculty members, through a search fund. Based in Detroit, Michigan, NCFDD was growing rapidly and the company’s founder was keen to return…
OB107
Jeffrey Pfeffer
2020
For most of her career, Lucinda Stewart was a woman working in contexts—investment banking private equity, venture capital—largely dominated by men. Nonetheless, Stewart had been able, virtually from the beginning of her career, to obtain allies and…
F317A
Mike Harmon, Claudia Robles-Garcia
2020
This case explores the use of advanced out-of-court restructuring techniques from the perspective of a company facing looming debt maturities and an overleveraged capital structure. The decade that followed the global financial crisis was characterized by…
ETH29
Cooper Raterink, Daniel Kharitinov, Zoe Weinberg, Jennifer Aaker
2020
2012 was dubbed the “Year of the MOOC” (Massive Open Online Course), but this mode of online learning has not really caught on. Why not? Student surveys show that these online learning platforms seem to be lacking in community, support, and academic…
SM335
Kevin A. Schulman, Kevin Ho
2020
Verily Life Sciences, an independent subsidiary of Alphabet, Inc., set out to harness machine learning in the health care field. The company sought partnerships with academic research institutions, legacy life sciences companies, and hospitals and health…
E741
Robert Siegel, Jack Strabo
2020
The LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product, engineering, marketing, and general…
E737
David Dodson, Blake Kavanaugh
2020
This case describes the tumultuous experience Eduardo Ruiz had as CEO of Retail Services & Technologies. Ruiz had acquired Arizona-based RST at the end of his search process, but soon began to experience difficulties with the seller and former CEO. These…
E736
David Dodson, Blake Kavanaugh
2020
This case describes the formation of Trista Engel and Jessica Markowitz’s search fund. It begins by describing their process for deciding if they should pursue entrepreneurship through acquisition and, if so, if they should partner together. Upon deciding…
E735
David Dodson, Blake Kavanaugh
2020
This case describes how Laura Franklin and William Colt conducted their entrepreneurial acquisition process. After the duo honed their method for contacting potential sellers, they found a company they were excited to close a deal with. Over the course of…
SM339
Graham Weaver, Meredith Colton Hazy, Dominic Mirabile
2020
This case details challenges Adeyemi Ajao faced in his career as a founder of three companies: Tuenti, a social media company in Spain, Identified, a data analytics company for recruiters, and Base10 Partners, a venture capital firm. At Tuenti, Ajao…
SPM59
George Foster, Dave Hoyt, Matthew Cruickshank, Gerzain Gutierrez
2020
At the start of 2020, the motorsports industry faced a number of challenges. Attendance at events had been steadily dropping, threatening key revenue streams. New generations of fans wanted to experience and enjoy sports differently than previous…
ETH18B
Ken Shotts, Sheila Melvin
2020
Between 1999 and 2017, almost 400,000 Americans died from an opioid overdose. An average of 130 died each day in 2017, six times the daily rate in 1999. These deaths were caused by both prescription opioids and illegal opioids like heroin and illicitly…
ETH25
William F Meehan III, Charles G Prober, Sheila Melvin, Bernadette Clavier
2020
This roleplay is designed to help students learn how to express divergent viewpoints. First year MBA student Zoe Greene is unhappy about a recent in-class discussion and dissatisfied with certain assumptions about capitalism that seem to be woven into the…
ETH27
William F Meehan III, Charles G Prober, Sheila Melvin
2020
This case is designed to help students discuss gender identity.
Stanford GSB student Aubrey Flynn (they/them) is about to meet with Professor Olivia Clegg (she/her) during office hours.
Aubrey was made uncomfortable in discussions on consumer behavior…
ETH28
William F Meehan III, Charles G Prober, Randi Zeeler
2020
This roleplay is designed for four students to practice a challenging conversation in a professional setting. It is set in a law firm, GBR, whose senior partner has a close professional and personal relationship with the main client contact at one of the…
SPM58
George Foster, Matthew Cruickshank, Gerzain Gutierrez, David Hoyt
2020
Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger…
OB102
Amy Wilkinson, Nick Hubbard
2020
The case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.
A236
Brandon Gipper, Jaclyn Foroughi
2020
Groupon, a daily deals platform and Uber Technologies, a ride-hailing and delivery platform, faced a common issue related to a new revenue recognition standard (and later amendments) adopted by most public companies in 2018. The amendments were designed…
ETH22
Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa
2020
Artificial intelligence (AI) has the potential to drive humanity towards a better future for all. But it also comes with risks and challenges. At its best, AI will boost global economic prosperity, stimulate job growth through innovation, and augment…
ETH21
Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa
2020
The past two years have produced incredible momentum within the industry and academia to manage the risks associated with artificial intelligence (AI). These efforts have led to several frameworks that guide AI from design to deployment and beyond. This…
ETH24
Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa
2020
Artificial intelligence (AI) has already transformed our daily lives—from Siri and Alexa to Google Maps or Netflix. It drives innovation across sectors through medical diagnostics, supply chain automation, or robotics manufacturing. Many technologists…
ETH23
Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa
2020
Algorithms improve our daily lives by filtering spam emails and curating our social media feeds, but they’re also used to recommend prison sentences, identify top job candidates, or guide autonomous vehicles. With each application, the risk of…
