E693
Peter Ziebelman, Joseph Golden
2020
The main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through a dramatized account…
E703
Robert Chess, Joseph Golden
2020
This case considers the state of telehealth, or the remote delivery of healthcare services via telecommunications technology, in 2019. Doctor On Demand, a promising start-up in the space, sought to solve the four main challenges that the telehealth…
E701
Russell Siegelman, Laura Hattendorf, Mitchel Scott
2020
The case follows Erica Mackey, CEO of early childhood education impact venture MyVillage, as she determines the growth path of the company after a recent fundraise. Particular issues explored include tensions between growth and mission, defining and…
E704
Robert Chess, Milana Shapira
2020
Moshe Pinto, CEO, and Darin Buxbaum, COO, sat in their small conference room in Redwood City in what used to be the training facility for the San Francisco 49’ers. It had been four years since they had embarked on solving one of the biggest unaddressed…
OB94
Leah Weiss, Debra Schifrin
2019
The topic of mindfulness seemed ubiquitous in the health and business sectors in 2018. Both live and virtual mindfulness trainings in the workplace proliferated, becoming an accepted part of employee well-being activities in many organizations. This case…
SM323
Gloria Chie Lee, Debra Schifrin
2019
Talking Points is a U.S. not-for-profit 501c3 organization that provides a multilingual platform to help teachers communicate with families. The idea was first created in 2014 at a Startup Weekend as a translation-embedded SMS tool, inspired by the…
SM329
Yossi Feinberg, Jeffrey Conn
2019
This case describes the transformation of the UK’s oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking institution to a customer-aligned and digital-first technology organization. The case parallels Lloyds’…
E691
Amy Wilkinson, Blake Kavanaugh
2019
In 2019, Eve Burton, Chairwoman of HearstLab and Chief Legal Officer at Hearst Corporation, knew that HearstLab was at a key inflection point for growth—with opportunities to take on additional capital and expand internationally.
HearstLab is an…
SM327
Robert Burgelman, Sheila Melvin
2019
When Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN)…
RE133
Douglas Abbey, Chris Mahowald, Sara Gaviser, Whitney Birdwell
2019
This case describes a development decision faced by Stanford University’s Office of Land, Building, and Real Estate. In 2004, Stanford had the opportunity to develop a a 21.4 acre swath of land on Sand Hill Road in Menlo Park, California, one of the…
E707
Stephen Ciesinski, Howard Rosen, Blake Kavanaugh
2019
Nico Shea founded Cumplo in 2011 to enable peer-to-peer lending for consumers before changing the company’s focus to small-to-medium businesses (SMBs). Cumplo was a financial technology (“fintech”) company that provided a platform for SMBs applying for a…
SM319
Robert Burgelman, Mimi Liu, Ziv Shafir
2019
This case continues the story of Dr. Robert Pearl, who had guided the Permanente Group of Northern California through challenging years in the health care industry. While Kaiser Permanente had a long history and well-established reputation on the West…
E695
John Glynn, Erika Feldhausen
2019
This case introduces students to the history of women in the venture capital industry. It explores the impact of gender diversity on both company performance and fund returns, describes the lack of funding for female founders, and highlights examples of…
E666
Stephen Ciesinski, Jeffrey Conn
2019
This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and…
SM322
Howard Rosen, Reema Shah
2019
The purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go…
M382
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Jean Oelwang, Greg Rose
2019
The case describes Virgin Group CEO and Virgin Unite Foundation leader Richard Branson’s attempts to insert humor and levity into typically stressful and momentous business situations.
M381
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Matthew Saucedo
2019
The case describes former Google CEO Eric Schmidt’s general philosophy on the use of humor as a strategic communications tool and essential component of Google’s culture. It also provides the reader with a few tips for the effective use of humor in a work…
M378
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn
2019
The case describes the company-wide impact of former Coursera CEO Richard Levin’s decisions to infuse levity into typically dry business processes and identify and empower humor-fueled culture bearers.
E687
Stephen Ciesinski, Howie Rosen, Andrew Leon Hanna, Erin Cooney, Abeer Nijmeh, Mitchel Scott, Blake Kavanaugh, Jeffrey Conn, Deborah Whitman, Ryan Kissick
2019
Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs in…
E700
Robert Siegel, Mitchel Scott
2019
The Invoice2Go case follows CEO Greg Waldorf and Head of Product Tanya Maddalena as they re-organize the product management team and begin re-energizing the product of this established and profitable mobile invoicing tech company. Particular issues…
OB103
Masanori Kato, Ulrike Schaede, Charles O’Reilly
2019
Asahi Glass Co., Ltd. in 2014 was the world’s largest glass company, but the company faced flat revenues and increased global competition. Several of its flagship businesses projected few prospects for growth unless the company could develop new products…
P99
Nikhar Gaikwad, Kenneth Scheve, Elisabeth van Lieshout
2019
What does the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) mean for a country like Malaysia? This case investigates the far-reaching domestic ramifications of this type of “mega-regional agreement,” as well as how…
P98
Richard Clark, Nikhar Gaikwad, Kenneth Scheve
2019
It is March 2019, and Jair Bolsonaro, Brazil’s newly elected president, is deciding what to do about Brazil’s participation in the 2016 Paris Agreement on climate change. Bolsonaro must weigh the economic and political costs and benefits of taking drastic…
E694
Robert E. Siegel, Blake Kavanaugh
2019
CircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new companies, Helio…
