Zipline: Lifesaving Deliveries by Drone

By Howard Rosen, Reema Shah
2019 | Case No. SM322 | Length 20 pgs.
The purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

Learning Objective

The learning objective for the case is to help students understand the issues and challenges with starting a company in a developing economy with a focus on evaluating a market and establishing “product/market fit” and an appropriate business model for the product or service being developed.
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