Immerse yourself in quick bursts of learning that make a long-term impact on your career.
Brains and Guts. These are the two fundamental forces that drive decision making — together they lead us to decide, to act, and to feel. Unlike popular press books that simply catalog them as magical “hidden forces,” The Brains and Guts of Decision Making presents a holistic and innovative framework to decode decision making, which yields the practical tools necessary to drive outcomes that meet your business goals. By leveraging a combination of thoughts, judgments, and memories, plus needs, emotions, and senses, you will be able to shape both the direction and the intensity of the behavior of your stakeholders.
In this cutting-edge Stanford Intensive Live Online Business Program, you’ll uncover the fundamental principles of decision making from behavioral economics, psychology, neuroscience, and consumer behavior. You’ll learn which levers can jointly influence stakeholder decisions and how to dynamically adjust these levers to achieve the goals you want for yourself and your business.
In eight sessions held over four days, you’ll engage deeply with world-renowned researchers in faculty-led sessions. Participate in live demos and interactive, multimedia case studies. It’s the kind of program that can impact almost every facet of your business and every stakeholder you interact with — from customers to colleagues, investors to employees.