How and why do consumers make decisions? Do they lead with their brains or guts … or a combination of the two? The Brains and Guts of Decision Making course helps you make sense of it all with research-driven insights, strategic frameworks, and practical tools. Uncover the fundamental principles of decision making drawn from behavioral economics, psychology, neuroscience, and consumer behavior. Then, learn how to hack these decision making forces to drive desired behaviors and achieve your business goals. This highly-relevant Stanford Intensive live online program has real-world implications for every facet of your business and every stakeholder you interact with — from customers to colleagues, investors to employees.