Unlock the mysteries of consumer decision making and learn powerful tools to influence behaviors and impact outcomes.

How and why do consumers make decisions? Do they lead with their brains or guts … or a combination of the two? The Brains and Guts of Decision Making course helps you make sense of it all with research-driven insights, strategic frameworks, and practical tools. Uncover the fundamental principles of decision making drawn from behavioral economics, psychology, neuroscience, and consumer behavior. Then, learn how to hack these decision making forces to drive desired behaviors and achieve your business goals. This highly-relevant Stanford Intensive live online program has real-world implications for every facet of your business and every stakeholder you interact with — from customers to colleagues, investors to employees. 


Key Benefits

Learn how and why consumers make decisions and what levers you can dynamically adjust to change outcomes and achieve business goals.

  • Gain new insights into your customers’ decision making process and how to direct them to the choices you want them to make.
  • Analyze and influence consumer behavior with innovative decision making frameworks and tools that can be applied to a variety of stakeholders.
  • Achieve business goals by shaping the direction and intensity of decisions.
  • Design incentives to increase customer engagement. 

Who Should Attend?

Mid- to senior-level professionals across functions and industries who want to better understand and influence the decision making behaviors of their customers, colleagues, and other key stakeholders.

    30 Oct 2023 – 02 Nov 2023

    Online | Registration Price: US $1,950


    16 Oct 2023

    Payment is due upon registration. Your space is secured upon receipt of full payment.

    Awarded Upon completion

    Certificate of completion


    Associate Director, Programs Executive Education
    Virtual Information Session
    Virtual Information Session
    In this session, we provide an overview of the program and hear from the faculty co-directors about this Stanford Intensive.

    Learn More About the Program

    Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

    Learn more about our past participants, and find out if the program is right for you.

    Faculty Leadership

    Jonathan Levav
    The King Philanthropies Professor of Marketing

    Associated program Topics