Discover the building blocks of decision making and learn how to hack these powerful forces to influence choices and shape behaviors.

Brains and Guts. These are the two fundamental forces that drive decision making — together they lead us to decide, to act, and to feel. Unlike popular press books that simply catalog them as magical “hidden forces,” The Brains and Guts of Decision Making presents a holistic and innovative framework to decode decision making, which yields the practical tools necessary to drive outcomes that meet your business goals. By leveraging a combination of thoughts, judgments, and memories, plus needs, emotions, and senses, you will be able to shape both the direction and the intensity of the behavior of your stakeholders.

In this cutting-edge Stanford Intensive Live Online Business Program, you’ll uncover the fundamental principles of decision making from behavioral economics, psychology, neuroscience, and consumer behavior. You’ll learn which levers can jointly influence stakeholder decisions and how to dynamically adjust these levers to achieve the goals you want for yourself and your business.

In eight sessions held over four days, you’ll engage deeply with world-renowned researchers in faculty-led sessions. Participate in live demos and interactive, multimedia case studies. It’s the kind of program that can impact almost every facet of your business and every stakeholder you interact with — from customers to colleagues, investors to employees.

Key Benefits

Discover decision making frameworks and tools to help you analyze and shape the behavior of your key stakeholders.

  • Learn how to direct people toward the choices you want them to make.
  • Learn how to intensify a decision and its outcome by leveraging emotions, senses, and motivation.
  • Learn how to use choice architecture and how to create decision situations for stakeholders.
  • Learn how to design incentives to increase engagement of stakeholders.
  • Learn how to jointly shape the direction and the intensity of stakeholder decisions.

Who Should Attend?

Business professionals — from executives, business owners, consumer marketers, to HR and team managers — who want to better understand and influence the decision making behavior of their stakeholders

08 Mar 2022 – 11 Mar 2022

Live Online | Early Registration Price: US $2,900, Ends 31 Jan 2022


18 Feb 2022

Payment Information

Payment is due upon registration. Your space is secured upon receipt of full payment.

Awarded Upon completion

Certificate of completion


Kriss Craig
Associate Director, Programs Executive Education
Virtual Information Session
Virtual Information Session
In this session, we provide an overview of the program and hear from the faculty co-directors about this Stanford Intensive.

Learn More About the Program

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Jonathan Levav
King Philanthropies Professor of Marketing
Szu-chi Huang
Associate Professor of Marketing

Associated program Topics