Broadway Angels: Preparing for the Future

By Ilya Strebulaev, Maryanna Quigless
2014 | Case No. E531 | Length 19 pgs.

The Broadway Angels investment group represents one of the few women-run angel groups in Silicon Valley.  The group was founded by some of the most illustrious investors and operators with the mission to generate strong returns to members and inspire women in tech and investing.  The case begins during the April 2014 investment meeting of the Broadway Angels.  The members are evaluating an investment in Other Machine Co (OMC) and contemplating the structure of the angel group.  Through the lens of these two key decisions, the case illustrates the factors that impact the angel fund’s success and its ability to support entrepreneurs.

Learning Objective

Two consideration platforms are presented for students: 1) How would they evaluate an angel investment (Other Machine Company) and 2) How would they structure an angel group to maximize returns and inspire women? The teaching goal is for students to understand the factors that go into angel group design and investor decision-making. Students should also better understand considerations for entrepreneurs when seeking investment from angels and the role angels play in a startup’s lifecycle.
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