Business Networks

By Margot Sutherland, Ezra Zuckerman
2000 | Case No. OB62
The business case study describes a small consulting business, Business Networks, led by Les Cunningham. The firm’s primary product was the establishment of groups or “networks” of similar businesses and the facilitation of each network’s biannual meetings. Owners of individual firms, called networkers, met to tackle each other’s business problems and share solutions. The networks were formed of like-sized remodeling contractors that specialized in similar lines of business. The case provides a description of one biannual meeting, and perspectives from network members on the pros and cons of the process of performance improvement.
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