XenSource (B)

By Mark Leslie, Katherine Bose
2008 | Case No. E267(B)

After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the positioning and packaging of its products, a challenge which is compounded by two additional factors: (1) the tension with the open source element and how to best go to market with that element and (2) the start-up’s objective to catch / overtake the established incumbent in the virtualization space, VMware.

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