FanGo

By Jim Ellis, Jack Strabo
2021 | Case No. E743 | Length 17 pgs.
This case details the challenges Collin Wallace faced at FanGo, a mobile ordering technology company that he founded based on technology that he developed as a college student. The case explores critical decisions that Wallace had to make, including in which market to apply his technology, whether to pivot to another market, and whether to sell his company to a strategic acquirer.

Learning Objective

Students will evaluate Wallace’s decision to pursue one application for his technology over another and will consider whether he should sell his company. This case is designed to help students learn concepts useful for picking an end market as an entrepreneur, evaluating an end market’s implications for a company’s business model, and considering the trade-offs of selling to a strategic acquirer.
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