Blue Shield of California
2025
| Case No.
OIT112
| Length
22 pgs.
Blue Shield of California explores the strategic and operational challenges faced by the not-for-profit health insurer as it navigates a rapidly changing healthcare landscape. Rising costs, federal policy shifts, and advances in technology force CEO Paul Markovich to rethink the organization’s role. The case highlights strategic dilemmas such as scaling innovations like Accountable Care Organizations (ACOs) and artificial intelligence while balancing immediate business priorities and long-term transformation goals. Students are encouraged to consider how an organization like Blue Shield can drive systemic change in the U.S. healthcare system.
Learning Objective
- Explore strategies for organizational transformation in highly regulated industries.
- Analyze how technology and data integration can improve operational efficiency and patient outcomes.
- Discuss the role of partnerships and innovation in long-term industry disruption.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
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