China Internet and Search Market

China Internet and Search Market

By
Robert Burgelman, Ming Lei
2005|Case No.SM145

This case examines the fast developing Chinese market for Internet and Internet-search businesses. By 2005, China had the second-largest market of Internet users in the world (measured by population). However, per capita Internet usage was still quite low and the Internet search market in China was seen as very ripe. This case examines the key Chinese and foreign players in this market, and looks at what it will take to succeed.

Learning Objective
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