By Peter Kelly, Jack Strabo
2021 | Case No. E750 | Length 15 pgs.
This case details the challenges Alex Lofton faced at Landed, a mission-driven platform offering financial solutions to help teachers and other essential professionals afford homes. The case details the journey of Lofton and co-founder Jonathan Asmis as they came up with the idea for the company, raised funding, and divided roles. In the case, Lofton must decide whether to coach or terminate an early employee and determine how best to execute and communicate a significant reduction in force.

Learning Objective

This case is designed to help students learn concepts useful for evaluating lead investors, deciding when to coach vs. terminate employees, and executing and communicating layoffs.
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