Zeus Electronics

By Constance Bagley
1997 | Case No. M287
Explores a variety of legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the United States, Europe, and Japan by a fictitious U.K. company, Zeus Electronics, PLC, with sales of £12 billion. Antitrust and competition law issues include horizontal price fixing and market division, monopolization, tying arrangements, resale price maintenance, and vertical nonprice restraints. Other issues include product liability, enforceability of license terms in an unsigned “shrink-wrap” agreement, and restrictions on promotional practices.
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