Is there a reason some companies survive multiple transformations while others do not? Professor Robert A. Burgelman points to powerhouse Hewlett-Packard as one example where corporate longevity isn’t just luck, it’s by design.

 

Leadership & Management
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Robert A. Burgelman

Robert Burgelman

The Edmund W. Littlefield Professor of Management
Working Paper
Book
Why Messy Beats Perfection at Hewlett-Packard
Hewlett-Packard

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