Why Messy Beats Perfection at Hewlett-Packard

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Why Messy Beats Perfection at Hewlett-Packard

Flexibility may be more important than dominance in the market.

Is there a reason some companies survive multiple transformations while others do not? Professor Robert A. Burgelman points to powerhouse Hewlett-Packard as one example where corporate longevity isn’t just luck, it’s by design.

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